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The Tooth About Attracting New Dental Patients

The Tooth About Attracting New Dental Patients

Attracting new dental patients can feel a bit like pulling teeth (pun absolutely intended). After all, who actively wants to sit in a chair and get their mouth poked and prodded? But fear not! With a mix of humor, marketing magic, and a pinch of pizzazz, you can make your dental practice the talk of the town. Let’s sink our teeth into it!

1. Smile and Wave, Boys, Smile and Wave!

First impressions matter. When potential patients visit your website or social media profiles, what do they see? If it’s stock photos of perfect teeth, it’s time to show the real heroes – your team. A fun, behind-the-scenes look at your practice can showcase the personalities behind those masks. Snap some candid shots of the team – mid-laugh, playing with dental props, or just enjoying a coffee break. Authenticity attracts more dental patients!

2. The Brushing Challenge

The world loves challenges (remember the Ice Bucket Challenge?). Why not start a 30-day brushing challenge? Encourage followers to brush twice daily and flaunt their shiny chompers on social media. Don’t forget a catchy hashtag: #BrushBash or #ToothyTrend, anyone?

3. Tooth Fairy Partnerships

Partner with local businesses for a ‘Tooth Fairy’ special. Maybe the local café gives a discount on coffee for your patients, or the bookstore offers a special deal. They get the business; you get the publicity. It’s a win-win!

4. Laughs, Giggles, and Gargles

Inject humor into your advertising. Dental jokes, funny anecdotes, or hilarious mishaps (respecting patient privacy, of course) can engage and entertain. “Why did the deer need braces? He had buck teeth!” Cheesy? Absolutely. Memorable? You bet!

5. VIP(early) Treatment

Who doesn’t love feeling special? Offer a VIP early morning slot for those busy bees. A 7 am appointment might sound crazy, but for the right crowd, it’s a dream come true.

6. Floss-some Rewards

Referral programs are old school, but they’re gold. Offer discounts, free check-ups, or even quirky merchandise (like a tooth-shaped USB drive) for patients who refer friends and family.

7. Molar Memories

Remember kids’ first tooth or when braces come off? These are monumental moments for them. With their permission, capture these moments and celebrate them. It’s not just a tooth; it’s a story!

8. Stay Fresh with Fresh Content

Post interactive and engaging content like dental trivia, myth-busters, or DIY dental care tips. “Did you know that the average person spends 38.5 days brushing their teeth over their lifetime?”

In a nutshell, attracting patients doesn’t have to be as daunting as a root canal. With a blend of creativity, authenticity, and a touch of wit, your practice can be the place where everyone wants to flash their pearly whites. So, brace yourself for a flux of new patients. They’re just waiting for a reason to smile your way!

Felix Shaye, director of AdJet Marketing in Dallas, Tx.

Author

Felix Shaye

Director of AdJet Marketing Dallas.

Felix Shaye is a Google Certified Expert and Google Partner with over 25 years of SEO, digital marketing, and full-stack computer science experience.

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