Conversion Rate Optimization
Conversion Rate Optimization
An overview of conversion rate optimization
Simplify achieving goals with a strategy that is built for success.
Launching your website and integrating search engine keywords and tactics is the first step in your digital marketing strategy. These are ways to generate interest among your potential users. The next step is to convert these interested candidates into your business customers. For simplicity, digital marketers worldwide use conversion rates to understand how many interested candidates become potential customers.
Conversion rate optimization is the simple process of increasing the percentage of conversions. For example, if 100 people visit your website per day, and only 20 are going through the checkout page, the conversion rate is 20%. A marketer will use conversion rate optimization tactics to boost this 20% to 40%, 50%, or higher while keeping 100% in mind.
Conversion rate optimization is a systematic process. Marketers test all parts of the website page to determine which factor discourages the user from taking this next step. This includes testing not only the interactive elements but also testing the content, website design, call-to-action buttons, and even pop-up videos and ads.
The process aims to determine factors that discourage users from taking the next step in the marketing funnel, such as purchasing the product, sharing the website on social media, or even adding the product to their kart. The “desired action” or “next step” depends entirely on the type of business the website is. For an e-commerce store, the next step is purchasing the product, but for a food blog, the next step is sharing the article on Facebook or Instagram.
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How It Works
Integrate conversion rate optimization metrics!
While the definition of conversion rate optimization remains the same for all businesses, how optimization is done changes for all, the optimization and conversion rates are measured in metrics that vary from business to business. As a business owner or a marketer, you can choose one or more of the following conversion rate optimization metrics for your business.
Boost your conversion rates
Conversion rate optimization is necessary for any marketing strategy in today’s competitive environment. Given the importance of this strategy and the various conversion rate metrics, it can become difficult to create a unique optimization strategy. However, partnering with the right conversion rate optimization agency can make a significant difference.
As a recognized conversion rate optimization agency, AdJet Marketing can help you customize a conversion rate strategy that ensures your conversion rates are boosted. By utilizing our end-to-end optimization services, you can boost your conversion rate and make the most out of the traffic your website receives.
AdJet Marketing is an established digital marketing agency that provides exceptional, customer-centric solutions for all businesses, regardless of size and location. Our [#] years of experience guarantee that you will have the best team to help you build your brand. We focus entirely on moving your audience to the next step in the marketing funnel.
Ready to enlist the help of our experts to build your business? Contact us immediately to find the perfect conversion rate optimization strategy for your website!
Marketing conversion rate vs. click-through rate
Know the difference between the tactics to unlock growth.
Marketing conversion rate and click-through rate are two distinct metrics that are often confused with one another. While the names of each sound similar, each of them are used for a different purpose. Don’t know how to use these rates to evaluate your conversion rates, why not hire the experts at AdJet Marketing?
|Basis||Marketing Conversion Rate|| Click-through Rate|
|What is it?|
Marketing conversion rate is used to understand what percentage of users complete the desired action. For example, how many users who see the “follow us” button on your website actually click the button? As mentioned above, there are many metrics through which you can check your conversion rate.
|Click-through rate is the percentage of clicks your advertisement receives. For example, if your advertisement is shown 50 times and it is clicked only once, then the click-through rate is 2%. Click-through rate is a type of conversion rate. Therefore, there are no other sub-metrics in this category.|
|What do you use it for?||The aim of conversion rate is to check the success of a page or content at convincing the user to take the action. This can be any type of action including following social media accounts, making purchases, sharing the business profile, etc.||The aim of click-through rate is to determine the success of your campaign at generating clicks. Click-through rate is specifically used for links that redirect users to business websites, social media and other platforms.|
|How do you calculate it?||[Total number of completed goals / total number of website visitors] x 100||[Total number of clicks / total number of impressions (or views)] x 100.|
Focus on a metric that determines your success
Conversion rate optimization is designed to help you boost growth.
Acquiring your customer’s interest and directing them to your website is difficult in this competitive market. However, this is only the first step. Next, you have to convince them to follow your business and purchase your products.
Most businesses spend an extensive amount of money and time on search engine optimization tactics to drive users to their websites. But what’s next? Generating traffic does not boost sales. Instead, you have to convert these viewers into customers. Conversion rate optimization is an important tactic to achieve this.
Without conversion rate optimization, you cannot understand what encourages or discourages a user from choosing your product. By integrating conversion rate optimization tactics in your business, you can achieve the following:
An efficient conversion rate can simplify problems
For many inexperienced marketers, conversion rate optimization is just another added expense that doesn’t yield results. However, this couldn’t be farther from the truth! Conversion rate optimization allows businesses to make data-based and customer-based decisions. These can help you solve problems like:
- Managing over-spending on marketing campaigns.
- Miscommunicating the brand’s message.
- Difficulty in adapting to changing consumer habits and likes.
- Difficulty in adapting to industry trends and developments
- Unable to find a unique value proposition for the business.
If you have been struggling with these problems, an efficient conversion rate optimization strategy can help you solve them! Reach out to our conversion rate optimization experts today to find brand-specific conversion rate optimization strategies for your business
AdJet Marketing – An agency dedicated to your success
Solutions that reflect your unique brand value.
AdJet Marketing has over [#] years of experience in providing digital marketing services. We provide end-to-end marketing services designed to help you build your brand’s digital reputation. With a team of [#] experts in-house, we provide comprehensive solutions for all businesses.
We have provided conversion rate optimization services for over [#] years and understand the ins and outs of all requirements. Our clients have seen exceptional success after implementing our conversion rate optimization strategies.
- [#] Conversion rate optimizations completed
- [#] Organic traffic increase
- [#] Increase in sales per quarter
We chose AdJet Marketing because of their glowing recommendations. The team was exceptional at handling the project from the get-go. Transparent, innovative and creative solutions were provided from the beginning and I am deeply impressed with how our traffic and conversion rates have increased in the last two quarters.
At AdJet Marketing, our goal is to help you build your business. Don’t make a mistake when choosing a conversion rate optimization partner for your business. Select an expert that knows what they are doing.
What sets us apart from the crowd?
A breakdown of AdJet Marketing’s conversion rate optimization services
Why prioritize AdJet Marketing for your project?
Proven experience backed by dedicated employees.
AdJet Marketing has years of experience in providing conversion rate optimization services. We have collaborated with businesses from all verticals and sizes to help them gain a competitive edge. Our services stand out because: