Search Engine Marketing

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Search Engine Marketing (SEM)

At AdJet Marketing, we offer organic Search Engine Optimization services to help your business be found on Google. With proven techniques, reusable processes, and transparent reporting, our team of SEO professionals will ensure you can succeed online.

 

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What is SEM, and what makes it the best tool?

Search Engine Marketing (SEM) is a form of internet marketing that involves promoting websites by increasing their visibility in search engines like Google and Bing. This type of marketing is critical for businesses because it helps them increase visibility for the products and services that they offer.

The goal of SEM is to make sure that your website shows up in front of potential customers every time they look for products or services that you offer. By improving your website’s visibility, you will drive more traffic and sales leads to your business.

What are search engines?

Search engines are special sites on the World Wide Web that are designed to help people find information stored on other sites. There are many different types of search engines, but they all perform three basic tasks

Crawl

The search engine follows links to web pages. It reads the pages and adds them to an index, which it then uses to answer queries.

Index

The index is a huge database of all the words and their locations on every page the search engine has seen.

Rank

When someone searches, the search engine checks its index to find matching pages and returns them in order of relevance.

What is Search Engine Marketing?

SEM is an aspect of internet marketing that includes thoroughly researching and positioning a website on search engines with an aim to gain maximum traction and boost the paid and/or organic traffic on your website.

Under SEM you get services like Search Engine Optimization (SEO), extensive keyword research, systematic analysis of competitors, paid ads, and other similar services that can increase the visibility of your site.

How does SEM work?

SEM isn’t just about paying to appear at the top of search results. Effective marketing with search engines also requires understanding how customers think, what they’re looking for, and why they make purchasing decisions. 

That understanding comes from market research and data analysis, which is why marketers should look to use SEM methods as part of their overall marketing strategy.

Is PPC Search Engine Marketing necessary for my business?

In a recent study conducted by the company, we found that a whopping 93% of U.S. consumers go online to find local businesses. This is an astounding number, and it shows how critical it is for businesses to have a solid online presence.

To put this into perspective, if you’re a small business in New York City with a physical location, you’re missing out on over 8 million people if you don’t have an effective means for marketing your business online.

There are many ways to market your business online, but one of the most effective methods is via PPC Search Engine Marketing. You can generate highly qualified leads that convert into sales by paying for your ads to appear at the top of search results pages when people are looking for what you have to offer.

 Here are some of your brand’s benefits from our strategized and streamlined PPC Search Engine Marketing.

Enhanced brand awareness

Creating brand awareness is one of the core benefits of using PPC SEM services. It is especially useful if you are launching a new product or service. You can target specific audiences and make sure that your ads are only seen by people who have an interest in your products. This will increase your chances of making sales and gaining new customers.

Increased conversion

Pay-Per-Click marketing is an excellent way to get visitors to your website when they are actively looking for products and services like yours. In addition to bringing traffic to your site, PPC marketing can help increase the number of conversions on your site, boost brand awareness and improve ROI.

Specific targeting

You can target ads to specific groups of customers based on demographics like age, gender, location, behaviour, and interests. This ensures that your ad campaigns reach the most relevant audience possible.

Better campaign control

With a managed PPC campaign, you'll have full control over where and when your ads appear online. You'll be able to decide how much you spend each day on Pay-Per-Click ads, how many people see your ad, and what keywords trigger your ad to appear.

Measurable growth

Our team is dedicated to developing innovative strategies that will help your business stand out from the competition. Our PPC SEM services are designed to help you build meaningful connections with customers that lead to more conversions and boost your bottom line.

Better organic traffic

You can target ads to specific groups of customers based on demographics like age, gender, location, behaviour, and interests. This ensures that your ad campaigns reach the most relevant audience possible.

SEO vs. PPC vs. SEM: What is the difference?

When it comes to online marketing, it’s hard to keep track of all the acronyms and their meanings. This can make it difficult to understand what each one is, let alone which one is right for you.

It’s important to note that SEO (Search Engine Optimization), PPC (Pay-Per-Click), and SEM (Search Engine Marketing) are not separate services. Instead, they are individual tactics that fall under the larger umbrella of Search Engine Marketing.

SEO is more complex than PPC or SEM because it involves many different strategies and tactics, some of which include technical aspects of website design and development. It also requires a broader understanding of how search engines work and how users interact with websites.

SEM PPC advertising

Our Search Engine Marketing (SEM) services will help you increase your visibility on Google, Yahoo, and Bing. With our Pay-Per-Click advertising, you can get to the top of the search engines when people are looking for your product or service.

You want to make sure your ads are getting in front of the most likely people to buy. With PPC advertising, you can target people based on their location, interests, and behaviour. You can even set a budget that is right for your business.

Display advertising

We work with you to determine your objectives and develop a strategy and budget that meets your needs. We have years of experience helping companies achieve their sales targets through effective campaigns using the best available advertising tools. We offer a range of display advertising services to help you achieve your goals. These include:

Banner ads

We create digital banner ads for your business. We use a combination of consumer insight, data, and technology to build successful digital advertising campaigns that deliver results.

Interstitial ads

Interstitial ads are displayed at natural transition points in your app. They're a great way to monetize your app without annoying users by interrupting them with advertising at inappropriate times.

Video ads

Video ads offer a lot of advantages over display and banner ads. A video ad can be more engaging and creative than a static display ad, and it's easier to tell a story with a video. Video is also the preferred format on mobile devices, where videos typically get more views than static ads.

Google shopping

The Google shopping ad format shows up in search results as an image of the product, along with its price, title, and store name.

Google shopping ads work similarly to traditional PPC ads on Google search, except that they only appear in search results when someone searches for a product or service your business sells. When a potential customer clicks on the ad, Google redirects them to your website to complete their purchase.

Remarketing

Remarketing is a way to reconnect with people who have previously interacted with your website or mobile app. With remarketing, you can serve ads to previous visitors as they browse display network websites, YouTube, and Gmail, or when they search on Google.

Youtube advertising

YouTube advertising is a way for marketers to reach their target audience on the platform they are most likely to consume video content. YouTube ads can be an effective means of increasing brand awareness, driving traffic, or simply generating views of your video content.

TrueView ads

These are YouTube's most common types of video ads. You're charged only when users have watched 30 seconds or more of your YouTube video ad or when they've watched the entire ad (whichever comes first).

Pre-roll ads

Pre-roll ads are the video ads that you see at the beginning of a video you're about to watch. YouTube users don't like them, but they're highly effective for advertisers. .

Bumpers

Bumper ads are short, non-skippable video ads that run before, during, or after a video on YouTube. They're ideal for driving incremental reach and frequency, especially on mobile, where 'snackable videos' lead the way.

SEM services

Our Search Engine Marketing (SEM) services help your brand get discovered by potential customers. We’ll get you found on Google and other major search engines.

Our advertising services are designed to help you reach the right customers at the right time. Whether it’s Pay-Per-Click management, display, or retargeting ads, these advertising services can help you reach your target audience and drive conversions.

Keywords research and strategy

The first step in creating a Search Engine Marketing campaign is to select the most relevant keywords for your business. We research keyword trends and analyse the competition to find keywords that will drive qualified traffic to your website.

Amazon PPC

Our full-service Amazon PPC management includes keyword research, campaign development, bid optimization, and ad copy optimization. We take care of everything for you so you can focus on your business rather than the day-to-day tasks of managing your Amazon campaigns. .

Video advertising

We help you create and publish video ads that are relevant to your business, engaging and cost-effective. We also give you the tools to understand how they're performing.

Social media paid to advertise

Social media paid to advertise is one of the most cost-effective and measurable ways to get new customers and increase conversions. A social media campaign can be an effective way to get quality leads, build a loyal following, and increase brand awareness.

Landing page conversion

The landing page conversion rate is the percentage of total visitors who take the desired action on your landing page. A high-converting landing page can help you increase sales and generate more leads, but only if it's optimised for your audience and offers enough value.

Paid search advertising

We are a multi-platform paid search agency. We work with the following PPC platforms: Google Search Ads, the largest Pay-Per-Click platform in the world, governs search on Google, Google Maps, and YouTube. Our deep understanding of this platform helps our clients increase visibility and drive increased traffic to their websites.

Ads A/B split testing

Ad A/B split testing is a method of testing two or more ads in the same ad group to determine which is the most effective. Split testing involves showing different versions of an ad to different users at the same time. The results from split testing are used to improve future ads and increase conversions.

SEM PPC management

With our SEM services, we can increase your organic website traffic in a short time. We have access to a huge number of resources and tools that can help us with the task. Our job is to analyse your requirements and develop strategies to achieve them.

Bings and Google ads management

We have the experience to effectively manage your paid search campaigns by providing you with an experienced, dedicated account manager. Our SEM managers have the experience and knowledge to set up, manage, optimise, and report on your Pay-Per-Click campaigns for optimal results

Remarketing

Remarketing is a way of serving ads to people who have already visited your website. If you're trying to encourage someone to do business with you, it's helpful to have some way to remind them of your existence and make it as easy as possible for them to find you again.

Search Engine Optimization

Your website is the first point of contact between you and your customers. Search Engine Optimization, or SEO, is a collection of strategies, techniques, and tactics that help your website stand out from the crowd. An optimised website appears higher in search engine results pages (SERPs), increasing your organic visibility to potential customers online.

Why choose AdJet Marketing?

We employ expert-level digital marketing professionals who focus solely on paid search advertising. Our team has received the highest level of Google certification for account managers, developers, and engineers. This allows us to stay on top of the latest innovations in the paid search industry and keep you ahead of your competition.

SEM experts

Our team of search marketing specialists will help you get the most out of your online advertising efforts via a variety of services, including Pay-Per-Click (PPC) management, Search Engine Optimization (SEO), and Conversion Rate Optimization (CRO).

Diverse expertise

. AdJet Marketing is a full-service agency that provides the best digital marketing services. From web design and development to SEO, we are here to provide results. Our team of experts provides our clients with diverse expertise in the art and science of digital marketing. We provide our clients with the perfect mix of creative ideas, strategic thinking, and technological expertise.

Dedicated account managers

You are assigned a dedicated manager who knows you, your business, and your industry. Your manager will guide you through the entire process and make sure your campaigns are successful. Working closely with you, we will develop an in-depth understanding of your business that allows us to provide personalised reports and recommendations, ensuring continuous improvement and campaign success.

End-to-end online solutions

We create digital experiences that are engaging and meaningful so businesses can connect with their target audience. We help companies grow by using our experience in design, social media, copywriting, content creation, web development, and paid advertising.

Recognized brand in digital advertising

AdJet Marketing is more than just a marketing services company. We are your end-to-end online solution. The team at AdJet Marketing excels in the collection of data and information, analysis of that data, and the development of strategic plans to improve your business and increase revenue. We work with you to develop goals, strategies, and tactics that will enhance your brand and improve your bottom line.

Comprehensive campaign reports

Our easy-to-use dashboard is the perfect way to gain insights into your campaign's performance and find out which areas need work. In addition, our reporting software allows you to analyse keywords and trends, identify top-performing content and pinpoint weaknesses in your strategy. Discover innovative solutions for your business and witness your company soaring high. These innovative and novel solutions for your business will undoubtedly yield a positive result.