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How much does SEO cost in 2023?

How much does SEO Cost in 2023?

The world of SEO has seen more change than a chameleon on a disco dance floor in recent years, and 2023 is no exception. The question on every business owner’s mind is, “What’s the going rate for a one-way ticket to the top of Google’s search results?” Well, fasten your seatbelts because we’re about to take a scenic flight over the diverse landscape of SEO costs in 2023.

Is SEO Still a Thing in 2023?

First things first, let’s dispel any myths. Yes, SEO is still very much a thing in 2023, and it’s as important as ever. Think of it as the digital equivalent of staying hydrated – essential for survival. Just as your body needs water, your online presence needs SEO & Local SEO to thrive in the hyper-competitive digital ecosystem.

The ‘Spa Treatment’ Pricing Model

One way to understand SEO pricing is to compare it to a med spa menu. Just as you would choose between a quick facial or a full day of pampering, SEO services can range from a basic setup to a comprehensive, ongoing strategy.

In 2023, you could find yourself spending anywhere from $500 for a basic one-time SEO audit to over $6000 per month for a full-service, ongoing SEO strategy. The wide range is akin to choosing between a simple facial cleanse and a full-body rejuvenation package with a massage, sauna, and champagne lunch included, hold the Grey Poupon.

Pay-Per-Click or Pay-Per-Month?

There are two main pricing models in the SEO world: pay-per-click (PPC) and monthly retainers. PPC is the equivalent of paying for every sip of water you drink, while monthly retainers are like having a tap in your home that you can turn on whenever you’re thirsty.

PPC campaigns can start as low as a few cents per click but can skyrocket depending on the competitiveness of the keywords. Monthly retainers, on the other hand, typically range from $1000 to $3000 per month but can go higher based on the complexity and the scope of the services.

The ‘Designer’ SEO Services

Then there are the ‘designer’ SEO services, the crème de la crème or bougie of the SEO world. These are the high-end, custom-tailored strategies designed for large corporations or highly competitive industries. These can run upwards from $10,000 to $25,000+ per month, but the results can be as impressive as the price tag, propelling a business to the top of search rankings and keeping it there.

The Bottom Line

So, how much does SEO cost in 2023? It’s like asking, “How long is a piece of string?” It all depends on your business needs, goals, and budget. The key is to find an SEO strategy that gives you the best bang for your buck, boosting your visibility, traffic, and conversions without breaking the bank.

Remember, SEO is an investment, not a cost. It’s the nourishing serum that keeps your digital presence glowing. So, choose wisely and remember that in the world of SEO, as in skincare, you usually get what you pay for.

Felix Shaye, director of AdJet Marketing in Dallas, Tx.


Felix Shaye

Director of AdJet Marketing Dallas.

Felix Shaye is a Google Certified Expert and Google Partner with over 25 years of SEO, digital marketing, and full-stack computer science experience.

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