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Google’s August 2023 Update: The Drama Unfolds


Quick Recap:

  • This will affect Medspa, Dental, Manufacturing, Real estate, etc.
  • Took Google a marathon of 16 days and three hours to roll this out—someone gives them a medal!
  • They last tweaked things in March 2023 but sprinkled some minor changes in February and April.
  • Fun surprise: Google decided, on a whim, that they’d index CSV files after the update.
  • PSA to website owners: Don’t freak out if your page gets dinged. It’s not you, it’s Google’s quest for ‘quality content’.
  • A friendly nudge to remember: That shiny new website change might not skyrocket your rankings overnight. Patience, young grasshopper.
  • Staying updated on Google’s whims and watching your site’s analytics is your ticket to staying in the spotlight.

In the World of Updates, Google Drops Another Bomb

Ah, it seems like just yesterday when we were trying to wrap our heads around Google’s last “improvement” and here we are again! The good folks at Google Search Central just announced they’ve wrapped up the August 2023 core update. Cue the suspenseful music!

Now, according to the always-so-accurate Google Search Status Dashboard, this little update took a casual 16 days and three hours. Someone had their coffee brewing 24/7!

Remember the nostalgia of the last core update in March 2023? Well, Google also decided to sprinkle some minor magic in February and April. They’re just the gift that keeps on giving.

Oh, and for those who love a good plot twist, Google, in a move no one saw coming, updated its Search Central documentation a few days post-launch to declare they now index CSV files. Talk about being spontaneous!

Memo for Website Owners (Yes, This Includes You)

Google, being the ever-supportive friend, decided to remind everyone not to take things too personally. Just because their updates threw a wrench in your website’s performance doesn’t mean your content is the equivalent of a burnt toast. They’re just trying to give users the crème de la crème of content.

Their age-old advice? Focus on quality content. We know, groundbreaking.

But before you rush off to tweak your site hoping to become the next Google darling, remember: changes might not instantly shoot you to stardom. Slow and steady.

And here’s your mantra: Stay updated. Stay visible. And maybe get yourself a platform like Semrush. It’s like having a map in the ever-shifting landscape of Google’s updates.

Stay tuned for the next episode in Google’s never-ending saga of “Let’s keep the web on its toes!”

Stay on your toes by contacting Adjet Marketing Dallas. We’ve got the digital mojo to help you grow fast.

Felix Shaye, director of AdJet Marketing in Dallas, Tx.


Felix Shaye

Director of AdJet Marketing Dallas.

Felix Shaye is a Google Certified Expert and Google Partner with over 25 years of SEO, digital marketing, and full-stack computer science experience.

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