Video marketing for real estate isn’t just a trend—it’s a game-changer. Whether you’re showing off a new listing or building your personal brand, real estate video marketing helps you connect with more buyers, faster. It gives people a real look into a home before they ever step foot inside. At AdJet Marketing, we’ve seen firsthand how smart video strategies help realtors sell homes faster and get more eyes on their listings.
Here’s how you can use video marketing to your advantage, with seven proven ideas that work.
1. Real Estate Walkthrough Videos
Walkthrough videos let potential buyers tour a home virtually. These are perfect for listings because they show the flow of the home and highlight key features. Book a real estate walkthrough video to bring the space to life in a way photos just can’t.
Tips:
- Film during daylight for natural light
- Use slow, steady movements
- Add soft background music for a polished feel
2. Agent Introduction Videos
Buyers want to work with someone they trust. A quick intro video helps build that connection. Use it on your website, social media, or YouTube. Schedule an agent branding video to showcase who you are, how you work, and why you love helping people buy or sell homes.
Ideas to include:
- Your experience
- What sets you apart
- Your local knowledge
3. Neighborhood Spotlights
People don’t just buy homes—they buy into a lifestyle. Show off local parks, schools, restaurants, and more with short neighborhood highlight videos. This helps buyers picture themselves living there.
Bonus tip: Pair these with drone footage to give viewers a bird’s-eye view. You can purchase drone video for listings to add real impact.
4. Client Testimonial Videos
Happy clients are your best marketing tool. Record short clips of past clients sharing what it was like to work with you. These videos are powerful for social proof and build trust.
Where to use:
- Instagram stories
- Listing pages
- Email newsletters
5. Real Estate Video Ads
Want to reach new buyers? Run short video ads on Facebook, Instagram, or YouTube. These can be anything from teaser videos of new listings to market update clips. You can get real estate video ads made professionally or use real estate video templates to do it yourself.
Felix Shaye, owner of AdJet Marketing, explains:
“Video ads are one of the fastest ways to build awareness and drive traffic. The trick is to make them short, punchy, and targeted. You don’t need fancy equipment—just a strong message and a clear call to action.”
6. YouTube Listing Tours
YouTube is the second largest search engine, and it’s where many homebuyers start their search. Upload high-quality tours of your listings and optimize the titles and descriptions using SEO-friendly keywords. Invest in YouTube marketing for realtors to reach more people and stay competitive.
Pro tips:
- Use phrases like “for sale in [city]”
- Include timestamps and highlights in the video description
- Link to your contact info and website
7. Educational Video Tips for Buyers and Sellers
Answer common questions like how to get a mortgage, what to expect during closing, or how to stage a home. This builds your authority and keeps your audience engaged even if they’re not ready to buy yet.
Post ideas:
- “Top 5 Tips for First-Time Homebuyers”
- “How to Price Your Home Right”
- “What to Expect During Your Home Inspection”
These videos can boost your reputation and help you stay top-of-mind. You can also buy video editing for realtors if you want to keep your content looking polished and professional.
Felix adds,
“Many realtors think they need a full production team to start with video. Not true. Start simple. Your phone, a ring light, and a good idea is often enough to get going—and that’s where we come in to help polish and promote it.”
Ready to Get Started?
If you’re ready to use video to sell homes faster and grow your brand, AdJet Marketing offers full real estate video marketing services. Whether you want to hire a real estate videographer, order listing video production, or simply need help editing what you’ve already shot, we’ve got you covered.
Let’s bring your listings to life. Contact AdJet Marketing today to boost your visibility, attract more buyers, and grow your business with smart, effective video marketing.
More Resources:
https://www.hubspot.com/products/crm/real-estate
https://www.searchenginejournal.com/real-estate-content-guide
