
Should We Use TikTok or Instagram for Therapists? What Actually Converts
Therapists ask us this all the time. Should we use TikTok or Instagram for therapists? Which one actually brings real clients, not just likes or
Help the right patients find you—without wasting ad spend. Our Mental Health SEO program is built for therapists, counselors, psychologists, and psychiatry practices that need more booked appointments from Google search—safely and compliantly.
As a Google Partner based in Allen, TX, we specialize in clinic marketing and understand the realities of HIPAA, PHI, and multi-clinician practices.
1) Local SEO that moves the needle
2) On-Page SEO that’s actually readable
3) Content that earns trust (and calls)
4) Technical SEO that keeps you fast and visible
5) Safe analytics & tracking
A 60-second assessment that tells clinics exactly where they stand—and what to fix next.
We’ll review your answers and email your full results later today, but here’s a quick look at what your score means:
90–100 — Growth Engine
You’re in a strong position to scale. With a few strategic upgrades, your clinic can quickly become one of the top choices in your area.
70–89 — Strong Foundation
You’re doing many things right. Tightening up a few key areas will help you create steady, predictable growth.
40–69 — Missed Opportunity Zone
You’re leaving real demand on the table. A clearer structure and focused improvements will turn more searches into booked appointments.
0–39 — Red Flag Zone
Your clinic may be hard to find for high-intent patients. The right foundational steps will make an immediate difference.
Confirm services, cities, and compliance needs. Configure PHI-safe workflows.
Prioritize Map Pack, homepage & top service page upgrades, and GBP enhancements.
Publish high-intent service pages + supporting content. Clean citations, add local links.
Monthly reporting on rankings, calls, forms, and booked appointments. Iterate.
While every market is different, clinics typically see:
Want benchmarks for your city and services? We’ll estimate lead volume based on search demand and competition during your intake call.

Therapists ask us this all the time. Should we use TikTok or Instagram for therapists? Which one actually brings real clients, not just likes or

Scaling a therapy practice is exciting. It is also where many clinics quietly stall. We have seen talented clinicians book out weeks in advance, hire

If you’ve ever looked at your analytics and thought, “Great traffic… but why isn’t anyone booking?” you’re not alone. We see this all the time.

This question comes up in almost every strategy call we have with clinics. You’re ranking organically for your own name. You already “own” it. So