Launching a new dental practice is exciting—but it also comes with the pressure to fill your appointment book quickly. Without a steady flow of new patients, even the most skilled dentists can struggle to grow. The good news? A smart marketing strategy can help you attract patients fast, build your brand, and grow your clinic with confidence.
Here’s how to do it step by step using proven dental startup marketing strategies.
Build a Local Presence from Day One
Start with visibility in your own backyard. Most new dental patients search locally, so your first move should be to dominate your area.
- Set up and verify your Google Business Profile
- List your practice on local directories like Yelp, Healthgrades, and Zocdoc
- Use “near me” keywords to optimize your website and content
- Print business cards and flyers to leave at local cafes, gyms, and schools
Launch a Patient-Focused Website
Your website is your 24/7 marketing hub. New dental practices need a clean, fast, and mobile-friendly site that builds trust and makes it easy to book appointments.
- Use high-quality images of your office and team
- Include clear calls to action like “Book Now” or “Call Today”
- Add testimonials, FAQs, and treatment pages for common services
- Use SEO to rank for “dental startup marketing services” and other local keywords
Run a Dental Practice Launch Campaign
A grand opening is your chance to make a splash. Use it to create buzz, show off your brand, and drive fast patient acquisition.
- Host an open house with giveaways, free consultations, or family activities
- Advertise the event with posters, email invites, and a landing page
- Run Facebook and Instagram ads targeting local families and professionals
- Use promotional offers like “Free Whitening for First 25 New Patients”
Use Paid Ads for Fast Patient Acquisition
If you want to get patients fast, paid ads are the fastest route. Platforms like Google Ads and Facebook let you target your ideal patients with precision.
- Run search ads for high-intent terms like “new dentist near me” or “get patients fast dental clinic”
- Use geotargeting to reach people within 5–10 miles of your practice
- Include limited-time offers to boost conversions
- A/B test your ad copy to find what resonates best
Leverage Social Media to Build Community
Even if your practice is brand new, you can start building relationships right away through social media.
- Share behind-the-scenes videos of your startup journey
- Post before-and-after photos (with patient consent)
- Answer common dental questions through short reels or stories
- Run giveaways to grow your follower base quickly
Use Email and Text Marketing to Stay Top of Mind
As patients start coming in, use email and SMS to keep them engaged and referring others.
- Send appointment reminders and post-visit follow-ups
- Offer incentives for patient referrals and reviews
- Share monthly newsletters with tips, promotions, and news
Focus on Reputation and Reviews
People trust online reviews. As a new dental office, a strong reputation can drive faster growth than any ad campaign.
- Ask every happy patient to leave a review on Google and Facebook
- Respond to reviews quickly and professionally
- Highlight 5-star feedback on your website and in social media posts
Track Everything and Optimize as You Go
Marketing a new dental practice isn’t “set and forget.” You need to track results and make improvements often.
- Use tools like Google Analytics and call tracking to monitor leads
- Adjust ad budgets and keywords based on performance
- Measure patient acquisition cost and ROI for each channel
Expert insight from Felix Shaye, co-founder of AdJet Marketing:
“Too many new practices spend on marketing without a clear goal. The key is to start small, test fast, and scale what works. Local SEO, a sharp website, and smart paid ads can get new patients in the door fast—especially if your messaging speaks to real patient needs like affordability, comfort, and convenience.”
Ready to grow your new dental practice fast?
AdJet Marketing specializes in dental startup marketing services that drive results. Whether you need help with your grand opening campaign, local SEO, or fast patient acquisition strategies, we’ll help you launch with confidence. Reach out today to get your custom dental marketing plan.
