How to Audit a Cannabis SEO Company Before You Hire Them

Hiring the wrong cannabis SEO agency can waste time and money. As a dispensary owner, you need to know exactly what to look for before signing a contract. This guide explains how to audit the best cannabis SEO company near me using real steps, clear questions, and red flags to watch out for.

Here’s how to evaluate a cannabis SEO expert to make sure they’re right for your dispensary marketing.


Start with a Cannabis SEO Audit Checklist

Before you schedule a consultation, review the agency’s website and service pages using this quick checklist:

  • Do they offer real examples of dispensary SEO results?
  • Is their content optimized with local cannabis search terms?
  • Can you find reviews from verified dispensary clients?
  • Do they explain how SEO helps grow dispensary traffic and revenue?
  • Is their SEO process transparent or filled with vague claims?

If they fail any of these, keep looking.


Key Questions to Ask During Your Cannabis SEO Consultation

A great agency won’t hide behind buzzwords. Ask these direct questions before you hire:

  • What’s your SEO strategy for dispensaries in my area?
  • How do you measure cannabis SEO performance and results?
  • Can I see a cannabis SEO audit checklist or sample report?
  • What tools do you use for keyword research and tracking?
  • How long until I start seeing real traffic increases?

“Any trustworthy cannabis SEO company should walk you through their process step-by-step, not sell empty promises,” says Felix Shaye, founder of AdJet Marketing. “If they’re hesitant to show results or data, that’s a major red flag.”


Evaluate the Agency’s Dispensary Marketing Review Process

A top cannabis SEO company near you should perform a detailed SEO evaluation before pitching services. This includes:

  • On-site SEO analysis of your website
  • Keyword ranking reports for cannabis-related searches
  • Competitor analysis of other local dispensaries
  • Page speed, mobile optimization, and content quality checks

You can also request a cannabis SEO performance analysis to see how your current SEO stacks up. If the agency doesn’t offer this upfront or avoids showing metrics, walk away.


Red Flags to Watch Out For

Not all agencies deliver what they promise. Here are signs you’re talking to the wrong cannabis SEO company:

  • They guarantee top rankings within a few weeks
  • They won’t explain how they build backlinks
  • They use copy-paste strategies not tailored to dispensaries
  • They avoid talking about content, reviews, or local maps optimization
  • Their own site doesn’t rank for local SEO keywords like “dispensary SEO near me”

“SEO for cannabis businesses is a long-term game built on real results, not shortcuts,” Felix Shaye warns. “If the agency sounds too good to be true, they probably are.”


Steps to Vet a Cannabis SEO Expert Near You

Use this plan before making a final decision:

  1. Compare cannabis SEO companies and their case studies
  2. Audit a cannabis SEO agency near me by reviewing their own search presence
  3. Request SEO evaluation for dispensary websites like yours
  4. Schedule a cannabis SEO consultation and ask specific questions
  5. Download a cannabis SEO audit checklist if available
  6. Review the dispensary marketing agency through online ratings
  7. Vet a cannabis SEO expert near me based on local results
  8. Book a cannabis SEO strategy session if all checks are positive

Ready to Hire the Best?

Your dispensary deserves results—not empty promises. If you’re looking to hire the best cannabis SEO company near me, AdJet Marketing offers full audits, transparent reports, and a custom strategy designed just for your market.

Book your cannabis SEO strategy session today with Felix Shaye and discover what real dispensary growth looks like.

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