Mental health clinics often ask the same question: How many leads should we expect each month from marketing? The answer depends on three things—your budget, your city, and your intake goals. These mental health lead benchmarks help clinics understand what “good” performance looks like and how to set realistic therapy lead targets.
Felix Shaye, Google Certified Expert and Google Partner, explains it simply: “Clinics grow fastest when they know exactly what lead volume they should be getting for their budget. Clear lead expectations help you spot problems early and scale what works.”
Here’s a friendly, easy-to-follow guide to help you estimate your monthly lead volume based on real therapy marketing benchmarks used across North America.
Mental Health Lead Benchmarks: What You Can Expect
Lead volume varies, but most clinics fall inside these ranges. These mental health conversion benchmarks apply to Google Ads, local SEO, and social ads combined.
Most clinics can expect:
- Small budgets: 10–25 leads per month
- Medium budgets: 25–60 leads per month
- Large budgets: 60–150+ leads per month
These numbers change depending on your city’s competition and your service mix.
Therapy Lead Targets by Budget Tier
Here’s what clinics typically see each month when campaigns are set up correctly.
Entry-Level Budget ($1,500–$2,500 per month)
- 10–25 total monthly leads
- Usually a mix of calls and contact forms
- Best for solo therapists or new clinics
- Higher competition cities may see the lower range
Growth Budget ($3,000–$6,000 per month)
- 25–60 monthly leads
- Ideal for clinics with multiple providers
- Better tracking, higher intent leads, improved stability
- More predictable intake goals
Scaling Budget ($7,000–$15,000+ per month)
- 60–150+ monthly leads
- Used by fast-growing clinics and multi-location practices
- Allows strong performance even in competitive cities
- Supports full therapy lead generation services
Felix adds: “Budgets don’t just buy more leads—they buy better leads. Higher budgets let us target higher-intent keywords and protect your campaigns from competition.”
Mental Health Lead Benchmarks by City
Your location plays a huge role in how many leads your clinic can expect. High-population cities tend to cost more per click but also offer a larger audience.
Low-Competition Cities (smaller metros and suburbs)
- Lower advertising costs
- Lead volume often 20–40% higher
- Great for growing new practices
Medium-Competition Cities (mid-size metros)
- Steady performance and balanced costs
- Lead volume stays close to national averages
High-Competition Cities (large metros like Chicago, Miami, Dallas, Toronto)
- Cost per click is higher
- Lead volume may drop 15–40%
- Requires stronger strategy, faster testing, and better tracking
What Impacts Monthly Lead Volume?
These are the most important factors affecting mental health clinic lead expectations:
- Your budget
- Your city’s competition
- Your keyword targeting
- Your landing page quality
- Whether your ads follow mental health advertising rules
- How quickly your team responds to leads
- Your use of call tracking, form tracking, and conversion benchmarks
When these pieces work together, clinics consistently hit their therapy marketing lead volume goals.
What’s a “Good” Lead Count for Clinics?
A good lead count is one that helps you fill your schedule without wasted spend. Most clinics aim for:
- 20–40 monthly leads for a single provider
- 60–100 monthly leads for group practices
- 120–200+ monthly leads for multi-location clinics
Felix Shaye puts it this way: “Healthy clinics know their numbers. When you know your therapy lead targets, you can plan hiring, build new programs, and grow with confidence.”
How to Improve Your Lead Volume Fast
Use these simple steps to boost your monthly leads:
- Target high-intent keywords only
- Use mental-health-specific landing pages
- Add strong call-to-action buttons
- Track calls and forms with accurate tools
- Use local city names in your targeting
- Improve response time to under five minutes
- Monitor your intake goals weekly
Small changes here can raise your monthly lead volume by 20–40%.
Mental Health Marketing Benchmarks You Can Use Right Now
Use these quick averages to estimate your therapy lead generation performance:
- Low budget: 10–25 leads
- Medium budget: 25–60 leads
- High budget: 60–150+ leads
- High-demand cities reduce lead counts
- High-intent keywords increase conversions
- Good landing pages double your intake goals
These mental health clinic lead expectations keep your team focused and help you grow at the right pace.
Ready to hit your lead targets?
AdJet Marketing helps clinics get predictable monthly leads using proven therapy advertising benchmarks, mental health PPC lead estimates, and real data from clinics just like yours. If you want better performance, clearer targets, and more consistent client intake, reach out today and get your personalized lead forecast.