Mental Health

This question comes up in almost every strategy call we have with clinics. You’re ranking organically for your own name. You already “own” it. So why spend money bidding on it? On paper, it feels unnecessary. In practice, we’ve seen the opposite play out again and again. Brand campaigns quietly protect revenue, lower overall ad costs, and capture patients who are already ready to book. Clinic Brand PPC Explained: When Branded Ads Are Worth the Spend A clinic brand PPC campaign means bidding on your own clinic name and close variations in paid search. These searches come from people who already know you. They may have seen your building, heard a referral, or visited your site before. When branded search

If you’re running a therapy practice, you’ve probably asked this at least once: “Are we paying too much for leads?” We hear it weekly. Clinics compare notes in Facebook groups. Owners swap numbers at conferences. Agencies promise miracle CPLs. And somehow, everyone seems to be paying something different. So let’s slow this down and talk honestly about therapy CPL benchmarks. Not best-case numbers. Not cherry-picked wins. Realistic national ranges based on what we’ve seen work across markets, budgets, and growth stages. Therapy CPL Benchmarks: What Clinics Actually Pay for Qualified Leads In our experience, cost per lead for therapy usually lands in a wide but predictable range. Nationally, most practices fall here: • Low range: $40–$65 per lead• Average range:

This is one of the most common questions we hear from therapy practices. Reviews matter. Patients read them before they call. But mental health reputation management comes with higher legal and ethical standards. In our experience, the safest growth happens when HIPAA compliance leads the strategy, not when it’s treated as a cleanup step later. Therapy Reviews and HIPAA: What Mental Health Practices Can Safely Do The core rule is simple. Never confirm that someone is a patient. Even if a person shares details publicly, a practice cannot respond in a way that confirms care. We’ve seen clinics get into trouble by replying with good intentions. A warm thank-you that hints at treatment is still a violation.Safe review responses usually

If your therapy or counseling clinic isn’t showing up in the Google Map Pack, you’re not alone. We hear this every week from mental health clinics doing great clinical work but struggling to get discovered online. In our experience, the problem usually isn’t effort. It’s structure. Google Business Profile therapy optimization has very specific rules, and when clinics miss them, rankings stall. We’ve tested this across competitive cities like Dallas, Austin, Toronto, and Phoenix. When the setup is right, visibility improves. Calls increase. Consult requests follow. When it’s wrong, even excellent clinics stay buried. Google Business Profile for Therapy Clinics: The Exact Setup That Drives Local Rankings Your Google Business Profile is the backbone of local SEO for mental health

Getting more psychiatry patients online is not about chasing clicks. It is about showing up at the right moment, earning trust fast, and making it easy to book care. In our experience working with psychiatry and medication management clinics across the U.S., consistent growth happens when PPC and SEO work together. Not separately. Not competitively. Together. Psychiatry Marketing Explained: How PPC and SEO Drive High-Quality Patient Leads Psychiatry marketing works best when it matches patient intent. Most patients fall into two search modes. Some are urgent. Others are researching. We see PPC perform best when patients are: SEO performs best when patients are: When both channels support each other, psychiatry lead generation becomes predictable instead of sporadic. One Dallas-area clinic

If you run ads for a therapy clinic, this question comes up fast, usually when costs rise and growth stalls. Should you bid on competitor therapy brands? We have tested competitor therapy brand bidding across multiple markets, and the honest answer is yes, sometimes, but only with discipline. Therapy competitor ads can produce incremental leads, but they can also drain budgets and create compliance risk if handled casually. Competitor Brand Bidding in Mental Health PPC: Is It Allowed and Is It Worth It? From a Google Ads standpoint, bidding on competitor therapy keywords is generally allowed. That does not mean it is automatically profitable. Searches for competitor names usually signal navigation, not comparison. In one Dallas-area account we managed, competitor

If you run ads for therapy or counseling, you’ve probably asked this question more than once. Which therapy ad copy actually converts? Not what looks good in theory, but what turns clicks into booked consults. We’ve tested thousands of variations across therapy marketing ads, Google Ads headlines, and landing pages. Some messages flop. Others quietly outperform everything else. Here’s what we’ve learned from real campaigns, real budgets, and real clinics. Therapy ad copy that converts starts with trust, not hype Mental health ad copy is different from other industries. People are not shopping for a deal. They are looking for safety, clarity, and reassurance. In our experience, high converting therapy ads share a few traits. They sound human. They reduce

A HIPAA-safe intake form isn’t about fancy features. It’s about protecting patient trust and avoiding quiet compliance risks that show up later. We’ve reviewed dozens of intake setups for therapy and mental health clinics, and most problems come from simple gaps—not bad intent. Here’s what actually matters. HIPAA Intake Forms Explained: How to Collect Patient Data Securely A HIPAA intake form collects protected health information and keeps it secure at every step. That includes how the form is built, how data is sent, where it’s stored, and who can see it. We’ve seen clinics run compliant care for years, only to discover their intake tool never signed a Business Associate Agreement. Fixing it is possible. Catching it early is better.

Paid ads can fill a calendar fast. Keeping those appointments is the hard part. In our experience, no-shows from paid therapy leads usually aren’t about intent. They’re about uncertainty, friction, and silence after the click. When confirmation systems are done right, therapy no-show reduction follows quickly. Why Paid Therapy Leads Don’t Show Up—and How to Fix It Paid leads behave differently than referrals. They often book during stress, late at night, or on impulse. By the time the session arrives, doubt creeps in. Common no-show triggers we see: Fixing these issues early is the fastest way to reduce therapy no-shows. Therapy No-Show Reduction Starts With Immediate Confirmation The first message matters more than most clinics realize. We’ve personally tested dozens

If you run or market a counseling clinic, you’re swimming in numbers. Leads. Clicks. Appointments. Revenue. But not all numbers actually matter. In our experience, the clinics that grow steadily aren’t tracking everything. They’re tracking the right mental health KPIs and ignoring vanity metrics that don’t translate into booked and kept appointments. We’ve worked with solo therapists and multi-location clinics across the U.S. and Canada. The pattern is always the same. When teams focus only on cost per lead, they feel busy but don’t grow. When they track the full journey from lead to show-rate, growth becomes predictable. Mental Health KPIs Every Counseling Practice Should Track in 2025 Mental health marketing has matured. In 2025, success isn’t about traffic spikes.