Mental Health

Therapists ask us this all the time. Should we use TikTok or Instagram for therapists? Which one actually brings real clients, not just likes or views? We’ve tested both. A lot. Across solo therapists, group practices, and multi-location clinics. What we’ve learned is simple but often surprising. One platform is better for reach. The other is better for trust. And conversion depends on how you use them. Below is the honest breakdown we give clients when they want social media for therapists that actually drives booked sessions. TikTok vs Instagram for Therapists: Which Platform Brings Real Client Leads? TikTok therapy marketing is powerful for visibility. Instagram counseling marketing is stronger for decision-making. TikTok puts you in front of strangers fast.

Scaling a therapy practice is exciting. It is also where many clinics quietly stall. We have seen talented clinicians book out weeks in advance, hire help too late, or add clinicians before the marketing systems were ready to support them. Growth marketing therapy practices rely on is not about doing more. It is about doing the right things at the right headcount. Below is the exact framework we use when helping clinics scale from solo provider to full group practice without chaos. Growth Marketing for Therapy Practices: How to Scale Without Breaking Systems In our experience, most breakdowns happen when marketing outpaces operations or when operations grow without marketing support. Growth marketing therapy works best when systems scale before people

If you’ve ever looked at your analytics and thought, “Great traffic… but why isn’t anyone booking?” you’re not alone. We see this all the time. Clinics publish thoughtful, well-written posts. The problem isn’t quality. It’s intent. Most therapy blog topics attract readers who are learning, not deciding. High-intent patients behave differently. They search with urgency. They compare options. They want answers that help them book, not browse. In our experience building therapy content funnels, the difference between a blog that gets read and a blog that converts often comes down to topic choice. As Felix Shaye puts it, “SEO isn’t about ranking for everything. It’s about ranking for the moments when someone is ready to act.” That’s the lens we

This question comes up in almost every strategy call we have with clinics. You’re ranking organically for your own name. You already “own” it. So why spend money bidding on it? On paper, it feels unnecessary. In practice, we’ve seen the opposite play out again and again. Brand campaigns quietly protect revenue, lower overall ad costs, and capture patients who are already ready to book. Clinic Brand PPC Explained: When Branded Ads Are Worth the Spend A clinic brand PPC campaign means bidding on your own clinic name and close variations in paid search. These searches come from people who already know you. They may have seen your building, heard a referral, or visited your site before. When branded search

If you’re running a therapy practice, you’ve probably asked this at least once: “Are we paying too much for leads?” We hear it weekly. Clinics compare notes in Facebook groups. Owners swap numbers at conferences. Agencies promise miracle CPLs. And somehow, everyone seems to be paying something different. So let’s slow this down and talk honestly about therapy CPL benchmarks. Not best-case numbers. Not cherry-picked wins. Realistic national ranges based on what we’ve seen work across markets, budgets, and growth stages. Therapy CPL Benchmarks: What Clinics Actually Pay for Qualified Leads In our experience, cost per lead for therapy usually lands in a wide but predictable range. Nationally, most practices fall here: • Low range: $40–$65 per lead• Average range:

This is one of the most common questions we hear from therapy practices. Reviews matter. Patients read them before they call. But mental health reputation management comes with higher legal and ethical standards. In our experience, the safest growth happens when HIPAA compliance leads the strategy, not when it’s treated as a cleanup step later. Therapy Reviews and HIPAA: What Mental Health Practices Can Safely Do The core rule is simple. Never confirm that someone is a patient. Even if a person shares details publicly, a practice cannot respond in a way that confirms care. We’ve seen clinics get into trouble by replying with good intentions. A warm thank-you that hints at treatment is still a violation.Safe review responses usually

If your therapy or counseling clinic isn’t showing up in the Google Map Pack, you’re not alone. We hear this every week from mental health clinics doing great clinical work but struggling to get discovered online. In our experience, the problem usually isn’t effort. It’s structure. Google Business Profile therapy optimization has very specific rules, and when clinics miss them, rankings stall. We’ve tested this across competitive cities like Dallas, Austin, Toronto, and Phoenix. When the setup is right, visibility improves. Calls increase. Consult requests follow. When it’s wrong, even excellent clinics stay buried. Google Business Profile for Therapy Clinics: The Exact Setup That Drives Local Rankings Your Google Business Profile is the backbone of local SEO for mental health

Getting more psychiatry patients online is not about chasing clicks. It is about showing up at the right moment, earning trust fast, and making it easy to book care. In our experience working with psychiatry and medication management clinics across the U.S., consistent growth happens when PPC and SEO work together. Not separately. Not competitively. Together. Psychiatry Marketing Explained: How PPC and SEO Drive High-Quality Patient Leads Psychiatry marketing works best when it matches patient intent. Most patients fall into two search modes. Some are urgent. Others are researching. We see PPC perform best when patients are: SEO performs best when patients are: When both channels support each other, psychiatry lead generation becomes predictable instead of sporadic. One Dallas-area clinic

If you run ads for a therapy clinic, this question comes up fast, usually when costs rise and growth stalls. Should you bid on competitor therapy brands? We have tested competitor therapy brand bidding across multiple markets, and the honest answer is yes, sometimes, but only with discipline. Therapy competitor ads can produce incremental leads, but they can also drain budgets and create compliance risk if handled casually. Competitor Brand Bidding in Mental Health PPC: Is It Allowed and Is It Worth It? From a Google Ads standpoint, bidding on competitor therapy keywords is generally allowed. That does not mean it is automatically profitable. Searches for competitor names usually signal navigation, not comparison. In one Dallas-area account we managed, competitor

If you run ads for therapy or counseling, you’ve probably asked this question more than once. Which therapy ad copy actually converts? Not what looks good in theory, but what turns clicks into booked consults. We’ve tested thousands of variations across therapy marketing ads, Google Ads headlines, and landing pages. Some messages flop. Others quietly outperform everything else. Here’s what we’ve learned from real campaigns, real budgets, and real clinics. Therapy ad copy that converts starts with trust, not hype Mental health ad copy is different from other industries. People are not shopping for a deal. They are looking for safety, clarity, and reassurance. In our experience, high converting therapy ads share a few traits. They sound human. They reduce