Mental Health

If you run a therapy, psychiatry, ABA, or TMS clinic, you’ve probably asked this question: should we outsource or hire in-house marketing? It sounds simple. But it affects your budget, growth, and even your stress level. We’ve helped mental health practices across Texas and beyond build marketing systems from scratch. Some hired an internal team. Some chose a mental health marketing agency. Others blended both. Here’s what we’ve learned. Agency vs Internal Team: What’s Better for Therapy and Psychiatry Marketing? The real question is not “agency vs internal team mental health marketing.” It’s this:• How fast do you need growth?• How much control do you want?• What can you afford right now?• Who will manage strategy and accountability? In our

Most therapy clinics track one number: cost per lead.It feels simple. If leads are cheap, marketing must be working. But here’s the hard truth: CPL alone does not measure therapy marketing ROI performance. We’ve audited dozens of therapy practices across the U.S. Some had “great” CPLs. But they were losing money. Others had higher CPLs and were quietly scaling profitably. The difference?They understood LTV therapy clients, CAC mental health metrics, and payback period. As Felix Shaye often says: “CPL is a traffic metric. ROI is a business metric. If you don’t connect marketing to revenue, you’re guessing.” Let’s break this down in plain English. Marketing ROI Therapy: Why CPL Isn’t Enough CPL tells you:How much did we pay for a

If you run a private practice, you’ve probably asked yourself this: what’s the right therapy intro offer that brings in new clients without cheapening your work? We’ve helped therapy clinics across the U.S. test dozens of new patient special therapy offers. Some flopped. Some doubled bookings in 60 days. The difference isn’t price. It’s structure, clarity, and psychology. In our experience at AdJet Marketing, the best therapy intro offer reduces fear, lowers friction, and builds trust fast. As Felix Shaye, Google Certified Expert and Google Partner, explains: “A great therapy intro offer isn’t about discounting your expertise. It’s about removing hesitation. When you reduce perceived risk, conversions go up.” Let’s break down what actually works. What Makes a Therapy Intro

Group therapy marketing is different from marketing individual therapy. You are not just filling one open slot. You are filling a room. On a deadline. With the right mix of people. And you must do it without violating HIPAA. We’ve helped practices launch anxiety groups, trauma cohorts, teen DBT programs, men’s process groups, and virtual therapy cohorts across the U.S. Some filled in 3 weeks. Others struggled for months before fixing their funnel. Here’s what we’ve learned. Group Therapy Marketing: A Full-Funnel Plan to Fill Every Cohort If you want to fill therapy cohorts fast, you need a full-funnel system. Not just ads. Not just referrals. A system. There are 3 stages: Most clinics only focus on stage 3. That’s

If you run a therapy practice, your website is not a brochure. It is your intake coordinator. It works 24/7. It answers questions. It builds trust. And it either earns bookings… or quietly loses them. We’ve built and optimized therapy website pages for solo therapists, group practices, and multi-location clinics. In our experience, most clinics are missing 3–5 critical pages that directly impact conversions. That’s where the 10-Page Conversion Core comes in. This is the essential clinic site structure we’ve tested, refined, and proven across mental health practices. As Felix Shaye, Google Certified Expert and Google Partner, often says: “A therapy website doesn’t fail because of design. It fails because of structure. If the right pages aren’t there, traffic won’t

Mental health clinics need follow-up marketing. Most people don’t book on the first visit. They research. They compare. They think about it. But here’s the problem. Traditional retargeting often relies on tracking tools that can expose Protected Health Information (PHI). That creates real HIPAA risk. We’ve worked with therapy clinics, psychiatric practices, ABA providers, and treatment centers across the U.S. The biggest fear we hear is this: “Can we run remarketing without violating HIPAA?” Yes. You can. But you must do it differently. Let’s walk through what HIPAA remarketing actually means today—and how to do privacy-safe retargeting that works. HIPAA Remarketing Explained: How to Retarget Without PHI Risk Traditional remarketing drops tracking pixels on your site. Platforms build audience lists

If you run a therapy practice or behavioral health clinic, your CRM is not just a sales tool. It holds protected health information. It stores intake forms. It tracks your clinic pipeline. One wrong setup can create a compliance risk. We’ve worked with private practice therapists, group practices, and multi-location behavioral health clinics across the U.S. The same question always comes up: What’s the best mental health CRM that’s actually HIPAA-safe? Let’s break it down in simple terms. Why a Regular CRM Is Not Enough for Mental Health Clinics Most standard CRM software was built for sales teams. Not for therapy practices. A mental health CRM must: If it doesn’t meet HIPAA standards, it’s not safe. Period. Felix Shaye, Google

Therapists ask us this all the time. Should we use TikTok or Instagram for therapists? Which one actually brings real clients, not just likes or views? We’ve tested both. A lot. Across solo therapists, group practices, and multi-location clinics. What we’ve learned is simple but often surprising. One platform is better for reach. The other is better for trust. And conversion depends on how you use them. Below is the honest breakdown we give clients when they want social media for therapists that actually drives booked sessions. TikTok vs Instagram for Therapists: Which Platform Brings Real Client Leads? TikTok therapy marketing is powerful for visibility. Instagram counseling marketing is stronger for decision-making. TikTok puts you in front of strangers fast.

Scaling a therapy practice is exciting. It is also where many clinics quietly stall. We have seen talented clinicians book out weeks in advance, hire help too late, or add clinicians before the marketing systems were ready to support them. Growth marketing therapy practices rely on is not about doing more. It is about doing the right things at the right headcount. Below is the exact framework we use when helping clinics scale from solo provider to full group practice without chaos. Growth Marketing for Therapy Practices: How to Scale Without Breaking Systems In our experience, most breakdowns happen when marketing outpaces operations or when operations grow without marketing support. Growth marketing therapy works best when systems scale before people

If you’ve ever looked at your analytics and thought, “Great traffic… but why isn’t anyone booking?” you’re not alone. We see this all the time. Clinics publish thoughtful, well-written posts. The problem isn’t quality. It’s intent. Most therapy blog topics attract readers who are learning, not deciding. High-intent patients behave differently. They search with urgency. They compare options. They want answers that help them book, not browse. In our experience building therapy content funnels, the difference between a blog that gets read and a blog that converts often comes down to topic choice. As Felix Shaye puts it, “SEO isn’t about ranking for everything. It’s about ranking for the moments when someone is ready to act.” That’s the lens we