Medspa Growth Playbook

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Welcome to the Medspa Growth Playbook, your go-to resource for mastering the business of aesthetics. Written by the experts at AdJet Marketing, this series is packed with actionable insights to help medspa owners and managers attract more clients, improve retention, and increase profitability.

Explore proven strategies in Google Ads, SEO, social media, and reputation management — plus insider tips on pricing, operations, and HIPAA-compliant marketing. Each article is designed to simplify complex concepts and show you what’s actually working for top medspas in 2025.

Whether you’re building your first location or scaling to multiple cities, the Medspa Growth Playbook gives you the tools and confidence to grow smarter, not just bigger.

How to Increase Booking Rates from Website Visitors

As a medspa owner, you’ve likely invested in a great website and brought in a steady flow of visitors. However, what’s even more important is converting those visitors into paying clients. High booking rates are essential to turning website traffic into real revenue. At AdJet Marketing, a Google Partner agency, we specialize in helping medspas optimize their websites and marketing strategies to increase conversion rates and bookings. Serving key markets such as Dallas/Fort Worth, Miami, Southern California, and Scottsdale, we focus on strategies that drive measurable results. What Are Booking Rates and Why Do They Matter? Booking rates refer to the percentage of website visitors who take action and schedule an appointment or consultation. For medspas, this means transforming casual

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How to Generate More Reviews Without Violating HIPAA

As a medspa owner, one of the most powerful ways to build your reputation and attract new clients is through patient reviews. However, generating reviews in a way that complies with HIPAA regulations can be tricky. At AdJet Marketing, a Google Partner agency, we specialize in helping medspas navigate the complexities of healthcare reputation management. Serving clients in markets such as Dallas/Fort Worth, Miami, Southern California, and Scottsdale, we help you generate more HIPAA-compliant reviews that boost your business without breaking any rules. What Are HIPAA Compliant Reviews and Why Are They Important? HIPAA (Health Insurance Portability and Accountability Act) compliance is essential for protecting patient privacy. In the context of reviews, this means you cannot share Protected Health Information

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How to Dominate Local Search with Service Area Pages

As a medspa owner, standing out in local search results is essential for driving traffic and getting more patients. One of the most effective ways to improve your local SEO is by creating targeted service area pages that speak directly to the communities you serve. AdJet Marketing, a Google Partner agency, specializes in helping medspas improve their online presence and drive conversions across key markets such as Dallas/Fort Worth, Miami, Southern California, and Scottsdale. In this post, we’ll explore how service area pages can help you dominate local search. What Are Service Area Pages and Why Are They Important? Service area pages are specific landing pages on your website that focus on targeting particular cities, neighborhoods, or regions where you

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Social Media vs. Google — Which Brings Better Patients?

As a medspa owner, one of the key questions you likely ask is: Where should I focus my marketing efforts to attract more patients — Social Media or Google? Both platforms have their advantages, but determining which one brings better results for your business requires a deeper look at their strengths and how they align with your goals. At AdJet Marketing, a Google Partner agency, we specialize in helping medspas navigate the complexities of digital marketing. Serving key markets like Dallas/Fort Worth, Miami, Southern California, and Scottsdale, we provide tailored strategies that drive real results. What’s the Difference Between Social Media and Google for Medspa Marketing? Social media and Google are two distinct digital marketing channels, each offering different ways

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Email & SMS Marketing for Medspas: What’s Working Now

Running a successful medspa requires more than just top-notch services and treatments. You also need to connect with your clients in a meaningful and timely manner. Email and SMS marketing offer powerful tools to drive engagement, boost bookings, and retain clients. At AdJet Marketing, we specialize in helping medspas thrive through personalized marketing strategies tailored to their needs. Serving key markets such as Dallas/Fort Worth, Miami, Southern California, and Scottsdale, we help you build a strategy that works. What Is Medspa Email & SMS Marketing? Email and SMS marketing are essential tools for staying connected with your clients. They allow you to send personalized, timely messages to engage, inform, and remind clients about your services. Whether it’s appointment reminders, special

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SEO for Medspas: What Actually Works in 2025

SEO (Search Engine Optimization) is a crucial part of growing your Medspa’s online presence. However, with so many changes to Google’s algorithms and SEO practices, it can be challenging to know what truly works in 2025. In this post, we’ll break down the key strategies that will help Medspas rank higher, attract more qualified leads, and convert those leads into appointments. As a Google Partner agency, AdJet Marketing has successfully helped Medspas across Dallas / Fort Worth, Miami, Southern California, and Scottsdale / Arizona improve their SEO strategies for real, measurable growth. What is SEO for Medspas? SEO for Medspas refers to the process of optimizing your website and online content to rank higher in search engine results, ultimately driving

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How to Build a Medspa Marketing Funnel That Converts to Appointments

Every Medspa owner’s goal is simple: get more patients and convert leads into appointments. But with the many ways potential clients discover your business, how do you build a marketing funnel that actually drives results? In this post, we’ll guide you through creating a Medspa marketing funnel that optimizes lead generation, nurtures relationships, and converts leads into booked appointments. As a trusted Google Partner agency, AdJet Marketing has helped Medspa clients in Dallas / Fort Worth, Miami, Southern California, and Scottsdale / Arizona build successful marketing funnels that produce measurable results. Understanding the Medspa Marketing Funnel A marketing funnel is the journey potential clients take from becoming aware of your Medspa to booking an appointment. It’s a structured process that

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Google Ads vs Meta Ads for Medspas: Which Brings Better ROI

When it comes to digital advertising, Medspa owners often face the tough choice between Google Ads and Meta Ads. Both platforms offer distinct benefits, but which one delivers the best return on investment (ROI)? In this post, we’ll break down the strengths of each platform and help you determine which one is best for your Medspa business. As a trusted Google Partner agency, AdJet Marketing has helped clients in Dallas / Fort Worth, Miami, Southern California, and Scottsdale / Arizona navigate these decisions with real, actionable results. Understanding Google Ads vs Meta Ads for Medspas Google Ads and Meta Ads (formerly Facebook) serve different advertising purposes, making them both powerful tools for Medspas. Google Ads targets users actively searching for

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Medspa Growth Playbook

SEO for Medspas: What Actually Works in 2025

SEO (Search Engine Optimization) is a crucial part of growing your Medspa’s online presence. However, with so many changes to Google’s algorithms and SEO practices, it can be challenging to

Read More »

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