Dental Marketing

Getting more dental referrals is one of the most effective and affordable ways to grow your dental practice. When patients trust you, they tell their friends and family. That word-of-mouth marketing can fill your appointment book faster than any ad campaign. But how do you turn happy patients into active promoters? Here’s a simple, step-by-step guide to help you increase dental referrals and build long-term growth. Why Dental Referrals Matter Referrals bring in high-quality patients who already trust your practice. They’re more likely to stay loyal and accept treatment recommendations. Plus, patient referral marketing is often more cost-effective than paid ads or direct mail. How to Get More Dental Referrals Here are proven strategies to grow your dental practice with

PPC (pay-per-click) advertising can help dentists attract more patients, boost website traffic, and increase appointment bookings. But to get results, you need the right strategy. Below, we’ll walk through smart, simple PPC tactics designed to help your dental practice grow online. Use Google Ads to Target Local Patients Google Ads is one of the most effective platforms for dentists. Most patients search for dentists nearby, so your ads should focus on local PPC campaigns for dentists. Tips: Felix Shaye, Google Certified Expert and Partner, says, “One of the fastest ways to fill a dental chair is by using Google Ads with tight local targeting. Patients are already searching for you—you just need to show up.” Build a Smart Keyword Strategy

If you’re a dentist looking to attract more local patients, ranking higher on Google Maps is one of the most effective ways to get noticed. When someone searches for a “dentist near me,” Google Maps listings appear at the top of the results—and that’s exactly where your practice should be. Here’s how you can make that happen. Claim and Optimize Your Google Business Profile Start by claiming your Google Business Profile (GBP) if you haven’t already. Then optimize every detail. “Google ranks local businesses based on relevance, distance, and prominence,” says Felix Shaye, Google Certified Expert and founder of AdJet Marketing. “Optimizing your Google Business Profile is step one to show up where it matters.” Use Local Keywords on Your

Digital marketing is essential, but don’t underestimate the power of offline dental marketing. Traditional methods still offer strong returns, especially when paired with modern branding. For dentists looking to grow their patient base, offline marketing can help build community trust and get your practice in front of the right people—locally. Here’s how to use tried-and-true offline marketing strategies to boost visibility, attract new patients, and stay top-of-mind in your community. Direct Mail Still Delivers Direct mail for dental offices remains one of the most cost-effective offline dental marketing services. It puts your name, services, and offers directly into local homes. Best practices for direct mail campaigns: According to Felix Shaye, “Dentist postcard campaigns and flyer distribution services work best when

A smart referral program can turn your happy patients into your biggest promoters. Word-of-mouth is one of the most trusted forms of marketing. And when it comes to dental clinics, a referral from a friend or family member carries a lot of weight. That’s why having the best dental patient referral program in place is key to growing your practice and building lasting loyalty. Here’s how to build and promote a referral program that works—without adding stress to your day-to-day operations. Why Dental Referral Programs Work A strong referral program helps you: Felix Shaye, Google Certified Expert at AdJet Marketing, explains:“Referral programs work because they tap into trust. When someone refers a friend, they’re offering social proof. Pair that with

Launching a new dental practice is exciting—but it also comes with the pressure to fill your appointment book quickly. Without a steady flow of new patients, even the most skilled dentists can struggle to grow. The good news? A smart marketing strategy can help you attract patients fast, build your brand, and grow your clinic with confidence. Here’s how to do it step by step using proven dental startup marketing strategies. Build a Local Presence from Day One Start with visibility in your own backyard. Most new dental patients search locally, so your first move should be to dominate your area. Launch a Patient-Focused Website Your website is your 24/7 marketing hub. New dental practices need a clean, fast, and

Marketing a dental practice in 2025 requires more than a basic website and a Facebook page. Many dentists unknowingly make mistakes that hurt their online visibility, slow patient growth, or waste valuable time and budget. Fortunately, these common dental marketing mistakes are fixable with the right strategy. Below are the most frequent errors dental clinics make—and how to avoid them for better patient flow and long-term growth. Missing or Incomplete Google Business Profile One of the biggest dental marketing mistakes is neglecting to optimize your Google Business Profile. This listing is what shows up in Google Maps and local search. How to avoid it: “Without a fully optimized Google profile, your clinic is practically invisible to local patients searching for

A high-converting dental landing page is more than a good-looking website. It’s a powerful tool that turns visitors into booked appointments. Done right, it helps your dental clinic generate more leads, improve your online presence, and drive steady patient growth. Whether you’re starting from scratch or improving what you already have, here’s how to optimize your landing page to increase bookings and conversions. Why Dental Landing Page Optimization Matters Patients today often search for dental services online. If your landing page isn’t clear, fast, and persuasive, they’ll click away. A well-optimized page ensures that when someone lands on your site, they know exactly what to do next—whether it’s booking an appointment, requesting a call, or signing up for a consultation.

Facebook Ads can be a powerful way to grow your dental practice. But are they worth the cost? Many dentists wonder if social media advertising is the right fit for their marketing budget. In this guide, we’ll explore how Facebook PPC works, what results to expect, and how to use this tool to attract new patients fast. Why Dentists Use Facebook Ads Facebook Ads for dentists are designed to connect your clinic with local patients who are already interested in dental care. Here’s why so many dental practices are turning to Facebook: “When done right, Facebook advertising for dental clinics delivers local leads at a lower cost per click than almost any other paid channel,” says Felix Shaye, Google Certified

Video marketing for dentists is one of the most powerful tools to grow your dental practice in 2025. With more patients researching online before booking an appointment, high-quality videos can set your clinic apart. Whether it’s through patient testimonials, YouTube content, or short video ads, strategic video content builds trust, educates your audience, and encourages bookings. Here’s how to use video marketing to attract more patients online and make your dental practice stand out. Why Video Content Works for Dental Clinics Videos are more engaging than text or photos. They show real people, real stories, and real results. This builds credibility and helps patients feel more comfortable choosing your practice. Key benefits include: Top Types of Dental Videos That Attract