If you’re a real estate agent wondering how to get more buyers, sellers, or listing inquiries online, Facebook ads can help you do just that. They’re not just for big brands anymore—smart agents are using Facebook every day to promote open houses, drive leads, and build their brand. With the right Facebook ad campaign, you can grow your business faster and stand out in a crowded market.
Here’s how to build Facebook ads for realtors that actually work—without wasting your budget or guessing what might get clicks.
Why Facebook Ads Work for Real Estate Agents
Facebook has powerful tools that let you reach people based on location, interests, and behaviors. That means you can show a listing to people already thinking about buying, or get in front of homeowners who may be ready to sell. It’s all about smart real estate targeting strategies.
“If you’re a realtor and you’re not advertising on Facebook, you’re missing the most cost-effective tool for lead generation available right now,” says Felix Shaye, Google Certified Expert and Partner at AdJet Marketing. “Facebook ads are one of the fastest ways to boost local visibility.”
Top Types of Facebook Ad Campaigns That Convert
Use these proven ad types to increase engagement, drive traffic to your listings, and collect real leads:
- Listing Ads
Showcase your newest property with beautiful images, a strong headline, and a “Learn More” button linking to the full listing. These ads work well with geo-targeting. - Open House Promotions
Promote upcoming open houses using short videos or carousel ads. Add urgency by including dates and RSVP options. - Lead Form Ads
These allow users to submit their contact info without leaving Facebook. Great for capturing leads for buyer guides, CMAs, or home tours. - Video Walkthrough Ads
Use short home tours or lifestyle videos to help buyers picture themselves in the home. These increase time spent on your ad and boost conversions. - Market Update or Tip Ads
Share helpful real estate tips or local market insights to build trust and stay top of mind.
Best Ad Creatives for Real Estate Agents
Your visuals and messaging should be clear, friendly, and focused on the value you bring. Here’s what works:
- Use professional listing photos or clean graphic templates
- Highlight one strong benefit (e.g., “Just Listed,” “Coming Soon,” “Under Market Value”)
- Keep copy short: headline, 1-2 benefit-driven sentences, and a clear CTA
- Add emojis, location tags, or price ranges to grab attention
“The best ad creatives are clear, clickable, and local. Don’t just show a house—show what life is like there. That’s what stops the scroll,” explains Felix Shaye.
Smart Facebook Targeting Tips for Realtors
Facebook’s targeting tools let you reach the right audience at the right time. Start with:
- Location-Based Targeting
Narrow in on neighborhoods, zip codes, or radius-based areas around your listing. - Interest-Based Targeting
Target users interested in real estate, mortgage loans, first-time homebuying, or investing. - Custom Audiences
Upload your past leads or use your website traffic for retargeting. - Lookalike Audiences
Reach people similar to your current clients—great for expanding your reach to the right demographic.
Real Estate Facebook Ad Templates You Can Use
If you need a head start, try these Facebook ad templates for real estate listings:
- “🏠 [Address] Just Listed! 3 Bed, 2 Bath Home with Large Backyard – Click to Book a Showing!”
- “Join us for an Open House This Saturday! ✨ See This Beautiful Home in [City Name]”
- “Thinking of Selling in [Your City]? Get a Free Home Evaluation Today – No Obligation!”
- “Don’t Miss This Deal – [City] Home Under $500K! Click for Photos and Details”
Simple Steps to Set Up a Real Estate Ad
- Go to Facebook Ads Manager and select “Lead Generation” or “Traffic”
- Define your audience: set location, age, interests, etc.
- Add your budget and schedule
- Upload your creative: image, copy, and call-to-action
- Connect your lead form or landing page
- Review and launch
If you’re not confident with the setup, consider using a Facebook marketing service for real estate or hire a Facebook ad expert for realtors.
Get More Clicks, Leads, and Listings Today
Done right, Facebook ad campaigns for real estate can be one of your strongest tools to attract buyers and sellers, promote listings, and grow your brand fast. Whether you’re running social media ads for real estate near you or planning a Facebook ad campaign for open houses, make sure your ads are targeted, attractive, and easy to act on.
Need help building Facebook ads for realtors that work?
Contact AdJet Marketing to book Facebook ad setup for listings or get expert help creating the best ad creatives for real estate agents.
More Resources:
https://www.hubspot.com/products/crm/real-estate
https://www.searchenginejournal.com/real-estate-content-guide
