Pay-per-click (PPC) advertising can help counselors connect with people seeking support. Here are easy steps to make PPC work for your practice:
1. Choose Specific Search Words
- Think about the exact services you offer, like “teen counseling in Perris” or “affordable therapy sessions.”
- Use tools like Google’s Keyword Planner to find these specific phrases.
2. Make Your Ads Stand Out
- Add your phone number and address to your ads so people can reach you quickly.
- Highlight what makes your services special, like “Over 25 years of experience” or “Certified by the state.”
3. Create a Helpful Webpage for Each Ad
- When someone clicks your ad, they should go to a page that talks about what the ad mentioned.
- For example, if your ad is about “teen counseling,” the page should discuss how you help teens.
4. Think Beyond Google
- Remember, not everyone uses Google. Some people search on Bing or Yahoo.
- Consider placing ads on these search engines too.
5. Keep an Eye on Your Ads
- Check how many people see and click on your ads.
- If an ad isn’t working well, try changing the words or the webpage it links to.
Expert Insight
Felix Shaye, a Google Certified Expert with over 25 years in digital marketing, says, “Choosing the right words and making sure your website matches your ads can really help bring in new clients.”
Take Action Today
Start by picking one of these tips and try it out. For example, update your ad to include your phone number. Small steps can lead to more clients finding the help they need.
Need expert help with your PPC strategy? Contact AdJet Marketing today to get more clicks, more clients, and real results!
