Social media is one of the most powerful tools for real estate agents in 2025. But with so many platforms to choose from, where should you focus your time and effort? Whether you’re just getting started or looking to grow your online presence, choosing the right platforms is key to turning views into leads and listings.
At AdJet Marketing, we help agents grow with expert real estate marketing services, including social media management for realtors and custom digital marketing plans. We’re breaking down the five platforms that actually work—and why they matter.
1. Instagram
Instagram is perfect for showcasing your listings in a visual way. With features like Stories, Reels, and Carousels, you can highlight properties, show behind-the-scenes tours, and build your personal brand.
Why it works for realtors:
- Visually driven, ideal for beautiful property photos
- High engagement on Stories and Reels
- Local hashtags help you reach buyers in your area
Pro tip: “Instagram content for real estate agents should mix property tours with local lifestyle posts,” says Felix Shaye, digital marketing expert at AdJet. “Don’t just post homes—post the life people could live there.”
2. Facebook
Facebook is still a powerhouse, especially for real estate lead generation online. From community groups to targeted ads, Facebook offers realtors strong tools to connect and convert.
Why it works for realtors:
- Access to local community groups
- Powerful ad targeting by zip code, interests, and behaviors
- Business pages let you promote listings, open houses, and reviews
Pro tip: Facebook ads for realtors are one of the most affordable ways to reach serious buyers and sellers quickly.
3. YouTube
YouTube is the go-to platform for long-form video content. Think neighborhood tours, market updates, and in-depth listing walk-throughs.
Why it works for realtors:
- Evergreen content keeps working for you
- Ranks on Google, giving you SEO benefits
- Builds trust with long-form, value-driven videos
Pro tip: “Real estate agents often overlook YouTube, but it’s one of the best social media tools for realtors looking to build long-term credibility,” says Felix.
4. TikTok
TikTok isn’t just for dancing teens—it’s now a major platform for real estate pros. Quick, snappy videos can generate massive reach and help you connect with younger homebuyers.
Why it works for realtors:
- Viral potential for short videos
- Great for personal branding and local presence
- Algorithms help new creators get discovered fast
Pro tip: Use trending audio, but tie it back to helpful tips or cool property features.
5. LinkedIn
LinkedIn is often overlooked, but it’s great for networking and connecting with other professionals in your area. It’s also useful for showcasing your experience and sharing market updates.
Why it works for realtors:
- Builds authority and trust
- Connects you with lenders, lawyers, and investors
- Ideal for commercial or luxury listings
Pro tip: Share useful insights, not just listings. Educate your audience and position yourself as a trusted local expert.
Social Media Tips for Real Estate Agents
To make the most of your platforms:
- Post regularly and consistently
- Use clear, engaging visuals
- Add local hashtags and geotags
- Mix property content with educational posts
- Include strong calls to action in every post
Need help keeping up? Many agents choose to hire a real estate social media expert or invest in affordable realtor marketing plans that handle it all for them.
Felix Shaye adds: “Your time is better spent closing deals—not figuring out the latest TikTok trend. That’s where real estate digital marketing packages come in. We take care of the strategy, content, and ads so you can focus on selling.”
Ready to Grow Your Real Estate Business Online?
Let AdJet Marketing handle your social media so you can focus on what you do best—closing deals. Reach out today to learn more about our custom realtor digital marketing packages and social media management for realtors that actually drive results.
More Resources:
https://www.hubspot.com/products/crm/real-estate
https://www.searchenginejournal.com/real-estate-content-guide
