If you’re a real estate agent wondering what should I post on social media, you’re not alone. Your feed can be more than just listing photos—it can be a powerful lead generator and brand builder. Posting the right content helps you attract buyers, build trust with sellers, and stay top of mind in your community.
Here’s a list of 25 realtor social media posts that work—each idea is designed to increase engagement, drive leads, and grow your brand online.
25 Social Media Content Ideas for Realtors
1. Just Listed Announcements
Showcase new properties with high-quality images, a strong hook, and smart real estate captions.
2. Open House Invitations
Use countdowns and swipeable posts to remind followers of open house dates.
3. Virtual Tours or Walkthroughs
Use reels or carousels to share room-by-room tours. Add caption ideas for real estate listings to highlight key features.
4. Client Testimonials
Turn great reviews into graphics. Post these on your Instagram Stories and feed for social proof.
5. Local Market Updates
Share current stats, trends, or mortgage rate shifts in your area to build authority.
6. Behind-the-Scenes of Your Day
Show what it’s like to be a realtor. Use Stories or time-lapse clips to create connection.
7. Real Estate Tips
Share quick home staging ideas, first-time buyer tips, or negotiation advice.
8. “Coming Soon” Teasers
Create anticipation with a sneak peek of listings you’re preparing to launch.
9. Client Closing Celebrations
Celebrate with photos at the closing table or outside their new home (with permission).
10. Neighborhood Spotlights
Promote restaurants, schools, or parks to highlight lifestyle perks of local areas.
11. Home of the Week
Feature one standout listing and use engaging real estate posts for Instagram that tell a story.
12. Monthly Content Themes
Use a real estate content calendar download to plan themes—like “Feature Friday” or “Market Monday.”
13. Polls and Q&A Sessions
Ask followers what kind of home they’d buy or if they prefer city vs. suburbs.
14. User-Generated Content
Encourage clients to tag you when they move in and repost with a thank-you.
15. Quick Home Maintenance Tips
Share seasonal checklists to provide ongoing homeowner value.
16. Real Estate Myth Busting
Debunk common buyer or seller misconceptions in short video clips.
17. Photo Carousels of Listing Features
Highlight a pool, kitchen, or backyard—one feature per photo.
18. “A Day in the Life” Videos
Show your routine to humanize your brand and build trust.
19. Team Introductions
Introduce your assistants, stagers, or photographers to show your process.
20. Milestone Posts
Celebrate personal wins like “10 homes sold this month” or “5 years in real estate.”
21. Seasonal Decorating Ideas
Use timely, trend-driven post ideas for real estate Facebook pages or Pinterest.
22. Real Estate Infographics
Simplify complex info into eye-catching visuals.
23. Buyer or Seller Checklists
Offer downloadable guides in exchange for an email to grow your list.
24. Flashback Friday
Post transformation photos of past listings or remodels.
25. Quotes and Motivation
Share real estate success quotes or your own thoughts on mindset and growth.
Tools to Make Posting Easier
- Use realtor social media templates to save time
- Automate posts with a realtor social media scheduler
- Invest in a buy real estate content bundle to fill your content calendar
- Hire a real estate Instagram post design service for polished visuals
💬 Expert Insight
“Content doesn’t have to be complicated. The most engaging posts show that you’re real, reliable, and ready to help,” says Felix Shaye, founder of AdJet Marketing. “Our team builds social media strategies that connect agents with the right audience using practical, scalable systems. It’s about creating content that sells without sounding salesy.”
Ready to Post Smarter?
If you want consistent, scroll-stopping content that gets clicks, messages, and leads, download a custom real estate content calendar, or book a social media strategy session for realtors with AdJet Marketing today. We’ll help you grow online—and offline.
More Resources:
https://www.hubspot.com/products/crm/real-estate
https://www.searchenginejournal.com/real-estate-content-guide
