If you’re a real estate agent in 2025, email marketing isn’t just a nice-to-have—it’s a must. With the right tools, you can turn your list into warm leads, grow your network, and stay top of mind with clients. But with so many platforms out there, how do you know which ones actually work for real estate?
We’ve broken it all down for you—what works, why it works, and how to start building an email list that truly converts.
Why Email Marketing for Real Estate Matters
Email gives you direct access to your potential buyers, sellers, and referral sources. While social media posts can get buried, emails land directly in the inbox. When you combine email automation with real estate CRMs, you create a powerful way to send the right message at the right time.
“Most agents don’t realize how many leads they’re losing by not having a consistent email strategy. Even a simple real estate newsletter can generate replies, referrals, and repeat business if it’s done right,” says Felix Shaye, founder of AdJet Marketing.
Top Email Marketing Tools for Realtors in 2025
These tools help you send better emails, automate your follow-ups, and track what’s working.
- Mailchimp
Great for beginners and easy to use. It’s ideal if you’re just starting your email list or want to send monthly newsletters. It also offers templates tailored to real estate marketing. Many agents search for Mailchimp setup for real estate agents, and it’s no surprise—Mailchimp is one of the easiest platforms to launch with. - CRM with Email Automation
CRMs like Follow Up Boss, Real Geeks, or LionDesk give you more advanced features. Look for a real estate CRM with email automation so you can tag leads, track behaviors, and trigger emails based on actions. For example, you can send a listing update automatically when someone clicks on a specific property type. - Dedicated Real Estate Email Services
If you want to hire a real estate marketing agency, some services manage your entire email strategy, content creation, and list management. This is a good option if you’re too busy closing deals to focus on marketing. - All-in-One Platforms
Tools like kvCORE or BoomTown let you purchase real estate lead generation tools with built-in email marketing, landing pages, and CRM tools. These are great for agents who want everything in one place.
Best Practices for Email Campaigns That Work
Once you’ve picked the right tool, it’s time to create emails that actually get opened and drive action. Here’s how:
- Segment Your List
Group contacts by buyer, seller, investor, or past client. This helps you send more relevant messages. - Use Templates That Convert
Use tested real estate email templates—like “Just Listed,” “Open House,” and “Local Market Update.” These types of emails tend to get higher open rates. - Automate Your Follow-Ups
With the right CRM, you can set up best CRM email campaigns for realtors that run automatically. This saves time and keeps you in touch without lifting a finger. - Offer Value, Not Just Listings
Include tips on buying or selling, local news, or homeowner advice. This builds trust and keeps people engaged. - Track and Tweak
Always check open rates, click-throughs, and replies. See what’s working and adjust your next campaign.
Mailchimp vs. CRM: Which Is Better?
Many agents wonder: Mailchimp vs. CRM—what’s best for real estate email marketing?
Here’s a simple way to decide:
- Use Mailchimp if you’re starting out, sending newsletters, and want a clean, user-friendly platform.
- Use a CRM with email if you want to build advanced campaigns, tag leads, and combine emails with texts, calls, or Facebook ads.
“As a Google Partner, I’ve seen how powerful it is when realtors connect email, CRM, and automation. It’s not just about sending emails—it’s about sending the right email at the right time,” says Felix Shaye.
What to Look for When Buying Real Estate Email Tools
If you’re ready to buy email marketing software for realtors, keep these things in mind:
- Does it integrate with your CRM?
- Can you automate email sequences?
- Does it offer real estate-specific templates?
- Can you book a demo before buying?
- Does it offer detailed reporting?
Need Help Setting It Up?
At AdJet Marketing, we help agents like you get everything running—whether it’s a Mailchimp setup for real estate agents, creating real estate newsletters that sell, or managing entire email automation tools for real estate. Our team is here to help you turn contacts into contracts.
Ready to Build a Real Estate List That Converts?
If you want to grow your leads and boost your listings, email marketing is the best place to start. Whether you need help choosing a platform, writing emails, or building a full campaign, we’ve got your back.
👉 Contact AdJet Marketing today to book a free strategy call. Let’s build your list—and your business.
More Resources:
https://www.hubspot.com/products/crm/real-estate
https://www.searchenginejournal.com/real-estate-content-guide
