Google Ads also known as PPC (Pay Per Click) or Google Adwords for those familiar with Google Ads before 2010. Google Ads for Medical Spa’s are not as simple as as adding some keywords, ads and setting a budget. There are a few important considerations before hopping on the Google Ads train.
Consider that each day many of your potential new patients are searching for “dermal fillers near me” or “laser hair removal Dallas” and “wrinkle injection specials”. There will be three chances for your Medical Spa to be seen in the SERP (Search Engine Results Page).
Yes! absolutely you can do all of your own competitor analysis, keyword mapping, traffic sculpting, negative keyword listing, conversion tracking, snippets, internal links and about 1000 other technically involved aspects.
Google wants all business owners to believe that running “Smart Campaigns” is as easy as putting in your website and letting AI do all of the hard work. While this is certainly one option, the best option is to find someone or a team that specializes in Medical Spa Google Ads to manage your Campaigns.
It’s simple, a good Google Ads manager will pay for themselves 5x in the results you should achieve. Knowing what works and what doesn’t with Google Ads for Injections, fillers, Laser, chemical peels and other medical spa services is critical to getting results quickly without any wasted ad spend.
The second most important reason to use an experienced Medical Spa Google Ads Manager is intent. Yes, the “I” word. Here are the most important ways a great Ads Manager keeps your ads effective: