Not Sure What It All Means?
We help you analyze the wealth of information created by your website, business, and marketing efforts so that you can make data-driven decisions.
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There’s a reason Google Analytics is the most widely used analytics package on the web: it offers an incredible range of features for marketers, developers, and product managers.
Google Analytics is much more than just a free website traffic tracker: it’s a full suite of tools to help you track and improve your online marketing efforts.
All the tools in Google Analytics are built around answering questions about visitor behavior. This means that you start by articulating what you want to know about your visitors and then choose the right tool for that information.
The most common use of Google Analytics is to track how many people visit your site, where they’re coming from, and what they’re doing while they’re there. You can also track individual marketing campaigns, e-commerce sales, and even offline events like phone calls or store visits.
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Analytics Custom Tailored To Your Business Needs
Having a strong online presence is essential for the success of any small business. To truly compete in today’s market, you need to have a reliable, easy-to-navigate website that your customers can access from anywhere.
You know your business inside and out. You know every product and service you offer, and you could talk about them for hours. But how do you know if your website is capturing that excitement in a way that engages visitors and converts them into customers?
Google Analytics can be a daunting tool to navigate, particularly if you don’t have the time or knowledge to gain maximum insight from your website data.
That’s where we come in. Our company provides Google Analytics services for your business to give you the insights you need to make data-driven decisions about your website. Our team of experts will help you understand how visitors find and use your site so that you can make it better.
We’ve helped our clients improve their search rankings, get more leads, and increase sales as a result of our Google Analytics services. Our recommendations are based on best practices from top websites worldwide — we’re talking about the most advanced companies like Amazon, Facebook, and Google. Your site can have those same results.
It’s time to make your website work smarter with Google Analytics (GA). At AdJet Marketing, we don’t just offer GA services, and we use them ourselves.
When you activate Google Analytics on your website, you’re opening up a world of data that will allow you to understand how people interact with your site and make informed decisions about optimizing it for better user engagement and ROI.
If you already have a GA account but aren’t sure how to access this data or what it means for your business, our expert team can help. We can review your existing analytics set-up and report on what is (and isn’t) working. This can help identify opportunities to improve performance, strengthen the user experience and grow conversion and revenue.
On the other hand, if you don’t have Google Analytics set up on your site yet, there’s no better time than now.
Focus On What Counts With Custom Google Analytics Reporting
Our Google Analytics services are designed to enhance your return on investment. We can help you better understand your visitors and their behavior on your site. We can help you learn which content is most popular with your visitors, how they found you, where they live and what devices they use to access your site. The list goes on and on.
You can use this information to make data-driven decisions about the products and services you offer, how you market them, and how you interact with your customers.
Increase Revenue and ROI
We’re in the business of helping you increase your sales and grow your business. This is why we give you access to Google Analytics so that you can track conversion rates, monitor metrics like sessions and bounce rates, and better understand where your marketing ROI is going.
With our analysis, you get the insights you need to make smarter decisions, so you can increase conversions and grow your business.
Do we need Analytics?
Analytics is an essential component of any website. Without analytics, you’re just guessing what users do on your site. It’s like driving your car while wearing a blindfold.
- It helps you analyze your audience and measure your advertising ROI, as well as track your flash, video, and social networking sites and applications.
- It measures your PPC ads, email marketing campaigns, and other marketing efforts.
- Using analytics, we try to understand how you interact with other websites, what devices they use to access content on your site, how they get there, where they spend time on the page, and what they do on the page if they convert or not, etc.
- We help you identify trends in how people find your site, how they explore it, and ultimately how many of them convert into customers.
- Our team of experts works to analyze key metrics that will allow you to monitor performance and make data-driven decisions to improve your website’s effectiveness.
- With knowledge of what they want, you can create content that will attract the right customers to your website.
- You can find out which search engines and keywords bring you the most traffic, and use this information to optimize your SEO strategy.
- Use analytics data to test different versions of your landing pages and determine which design works best.
- You’ll learn which social media sites are best for attracting new customers – make the ones that work hardest for you a priority.
AdJet Makes It Make Sense
The experts at AdJect Marketing can get you started with Google Analytics or provide a full-service solution.
Our team of dedicated account managers, analysts, and developers has the skills to solve any analytics challenge.
Some of the ways we can help you to improve your Google Analytics are:
Implementation
Implementing a Google Analytics code on your website can be difficult. We'll ensure that Google Analytics is implemented correctly and is working well on all pages with no errors or duplicates. We offer a full range of implementation services for Google Analytics, from simple page-tagging to advanced e-commerce tracking. We set up your account so that it accurately collects relevant data to help you optimize your marketing initiatives.
Custom dimensions
Custom dimensions are custom attributes you can create and import into analytics, in addition to the default dimensions already available. You can use custom dimensions to collect additional data about your users and their behaviour on your site. Custom dimensions allow you to get more out of Google Analytics. There are several ways in which custom dimensions could be useful: Use a custom dimension to track content authors to see how different writers' work affects traffic. Use a custom dimension to track the topics of articles to see which topics drive the most traffic. Use a custom dimension to track logged-in users so that you can segment out logged-in users from anonymous visitors.
Custom metrics
Custom metrics are similar to custom dimensions, except they are numeric values rather than text-based. We have extensive experience using custom metrics to track key metrics such as cost per acquisition and time on site by source/medium (AdWords spend). Custom metrics are a great way to track aspects of your business that typically can't be measured with standard metrics. For example, if you run a blog, you could use custom metrics (in addition to the standard metrics) to measure how many comments each post gets or how many times someone shares your post on Twitter.
Goals and e-commerce tracking
If you want to measure how well your website performs accurately, you need goals, conversions, and e-commerce tracking set up correctly. We know how to implement this, especially if you're running an e-commerce store. Our goal-setting and e-commerce tracking services aim to help you understand the online behaviour of your audience. We define and measure key performance indicators (KPIs) for your website, such as newsletter signups, downloads of white papers, purchases of products or services, etc., so that you can track and analyse the effectiveness of your marketing campaigns. We'll do a thorough analysis of your website and other digital marketing channels to set up goals that allow us to measure conversions on your site. We'll also evaluate whether you're already collecting data on potential metrics but simply aren't realising it. Once we've determined what we want to measure, we'll set up the appropriate tracking code on your website to start collecting data. Then we can measure and analyse the performance of marketing campaigns over time as well as test different methods for improving conversion rates.
Remarketing targeting and funnels
Getting your remarketing targeting set-up correctly is absolutely critical for getting your product in front of the right audience at the right time. This can be a complex process, but our experts ensure that remarketing becomes an effective tool with high ROI. Remarketing works best when it targets a specific audience, e.g., someone who has visited your website and looked specifically at a particular product type. But that's not all you can do with remarketing. You can also create funnels within Google Analytics that let you target customers based on the page they visited or whether they did or didn't take a specific action (e.g., downloaded an eBook).
Google Analytics audit services
Traffic is coming to your website, but it’s not converting. You aren’t sure why. The problem could be anything from a slow page load speed to a lack of relevant content. It could even be due to a problem with your server or hosting provider. You won’t know until you audit your site and identify the root cause.
An in-depth Google Analytics audit can help you identify the exact issues that are preventing visitors from taking action on your website so that you can make the changes necessary for growth.
At Adject Marketing, our team of Google Analytics-certified consultants has performed hundreds of audits for businesses just like yours. We’ve seen it all: from routine tracking issues to critical issues that were causing our clients to miss out on valuable revenue opportunities.
Here's what our Google Analytics experts will do for you:
- Identify any issues with tracking code implementation and configuration
- Troubleshoot any problems related to back-end infrastructures, such as site architecture or server configuration
- Analyze traffic sources and segment users based on their behavior on your site
- Pinpoint areas where users are dropping off of your site and suggest ways to improve user retention
- Review your current goals and set up new ones as needed.
Google Analytics account set-up
Our account set-up service will help you get started with Google Analytics. We’ll work with you to understand your business needs and goals, and we’ll use that information to create a custom solution for you and even implement it for you!
- We’ll design a strategy specifically for your business based on your goals and needs.
- We will help you determine which reports are most important to you, and we’ll configure Google Analytics so that those reports are easily accessible.
- We will help you filter out irrelevant traffic so that you can focus on the data that matters to your business.
- We will install Google Analytics on your website or blog (if applicable).
Google Analytics consulting services
Whether you want a complete overhaul or just some guidance on how to get more from Analytics and Google’s reporting tools, we can help. We have experience providing Google Analytics consulting services for companies of all sizes and in all sectors – from e-commerce and lead generation to events and publishing.
As a leading marketing agency, we understand the importance of Google Analytics to your business. We will help you to implement advanced analytics solutions as well as help you interpret and use the data.
We do all this because we believe that number-crunching isn’t enough. You have to:
- Understand what the numbers are telling you
- Be able to use that information to make decisions and take action.
- Our Google Analytics consultants offer a range of services:
- Auditing your data collection
Incorrectly implemented tracking solutions provide false insights. This can result in bad decision-making, which costs you time, money, and ultimately customers. Our team will audit your data collection to ensure it is accurate and provides the insights required by your business.
Advanced customisation and reporting
With our expert knowledge of Google Analytics, we can build custom dashboards and reports that show exactly what you need. We can also help you understand how changes in your website will impact your traffic and sales data.
Customised training services
We can run training sessions for individuals or groups at any level, from beginner to advanced users. Alternatively, we can create tailored training material for your company or department.
Configure e-commerce tracking in Google Analytics
If you have an e-commerce store, it is important to track your sales performance through Google Analytics. This data can be used to help you understand which marketing channels are performing best, which products are selling well, and what you can do to increase profits.
The set-up of e-commerce tracking depends on the platform that your e-commerce store is built on. If your store is built on a popular platform, such as Shopify or WordPress with WooCommerce, there will likely already be a plugin or extension to make this set-up quick and easy.
The e-commerce feature of Google Analytics provides powerful tracking and reporting tools to help you track e-commerce transactions through your site. This data can be used to produce reports that identify your products' performance, traffic sources, and campaigns. The reports also show how effective your landing pages and checkout process are.
Our Google Analytics e-commerce tracking services enable you to:
- Store information about individual products sold (product names, categories, price, etc.)
- Track information about the buyer (city, country, etc.)
- Track the sales value of individual transactions and the revenue generated by each product
- Track internal site search activity on your site
- Learn about the effectiveness of your marketing campaigns (What percentage of people who click on an ad make a purchase? What is my return on investment?)
Stay on top of your data with AdJet Marketing.
