
The Role of Backlinks in Cannabis SEO: Why They Matter for Rankings
In cannabis SEO, backlinks are one of the most important ranking factors. Search engines see them as “votes of trust.” When high-authority sites link back to your dispensary website, it signals credibility, relevance, and authority. The result? Higher rankings, more visibility, and ultimately, more customers. Felix Shaye, Google Certified Expert and Partner, explains: “Backlinks are the backbone of SEO authority. Without them, cannabis businesses struggle to move beyond page two of Google, no matter how good their content is.” Cannabis Backlinks Explained: Boosting Your Dispensary’s Online Visibility Backlinks are links from other websites pointing to yours. In the cannabis industry, where advertising restrictions limit paid promotion, organic visibility is critical. Cannabis backlinks help you: When someone searches for the best