Getting more listings is the key to growing your real estate business. But with so many agents competing in the same market, how do you stand out and consistently attract motivated sellers? It comes down to smart marketing, trusted communication, and consistent follow-up. Here’s a clear, easy-to-follow guide to help you generate listing leads, convert FSBOs and expireds, and win more seller appointments.
Use Targeted Seller Lead Generation Campaigns
Not all leads are created equal. Focus on homeowners who are most likely to sell in the next 30–90 days. These include FSBOs, expired listings, downsizers, and homeowners in probate or pre-foreclosure situations.
- Run local ads targeting “find motivated home sellers near me”
- Offer free resources like a “Home Seller Checklist” or “What’s My Home Worth?” tool
- Set up automated follow-up with a CRM to book real estate listing consultation calls
Create a High-Trust Digital Presence
Sellers need to trust you before they invite you into their home. That starts online. Build authority by combining real estate seller marketing services with a strong online footprint.
- Use landing pages with real testimonials and recent sales
- Add a “book listing consultation” call-to-action on every page
- Publish local market updates to position yourself as the expert
Offer Value to FSBOs and Expireds
Many agents avoid FSBOs and expired listings because they think sellers are uncooperative. But these homeowners already want to sell—they just need a better plan.
- Use FSBO conversion strategies for realtors like offering a free property marketing audit
- For expired listings, offer a fresh pricing and promotion strategy that includes listing syndication, pro photography, and social media ads
- Keep the tone helpful, not salesy, in all outreach
Prospect Consistently with Smart Tools
To get more listings as a real estate agent, you need to be consistent. Use tech tools that automate outreach and track your results.
- Use seller lead generation for agents tools that alert you when a homeowner visits your site
- Set up “drip” emails and retargeting ads with helpful seller tips
- Use software that flags new FSBO or expired listings daily for quick follow-up
Use Neighborhood Farming and Local Expertise
Sellers want to hire agents who know their neighborhood. Position yourself as the go-to agent by focusing on specific local areas.
- Mail monthly updates with “homes just sold” and local market stats
- Knock on doors with free resources like “Top 5 Ways to Get More When You Sell”
- Host local workshops or webinars focused on “how to sell your home fast in today’s market”
Build Trust with Video and Testimonials
Video marketing isn’t just for buyers. Use video to connect with sellers and earn their trust.
- Create quick seller tips videos and upload them to YouTube, Facebook, and Instagram
- Feature real client stories and success testimonials
- Include a strong call to action like “schedule seller lead call with agent” at the end of each video
Use Expert-Driven Marketing Strategy
At AdJet Marketing, we help real estate agents implement seller-focused strategies that actually get results. According to Felix Shaye, Google Certified Expert and Founder, “The key to getting more listings in 2025 is combining local trust with digital precision. You need to show up where sellers are searching and give them a reason to reach out.”
Here’s how we help you grow your listing pipeline
- Build real estate seller landing pages that convert
- Set up retargeting and search ads focused on seller intent
- Automate follow-ups to convert FSBO to listing appointment
- Deliver SEO content that helps your site rank for “generate listing leads for realtors” and “hire listing marketing expert”
Ready to Get More Listings This Year?
We’ll help you attract more sellers, earn their trust, and turn them into long-term clients. Schedule a free strategy session today with AdJet Marketing. Let’s build a seller lead system that works—from your first ad to your next closing.
More Resources:
https://www.hubspot.com/products/crm/real-estate
https://www.searchenginejournal.com/real-estate-content-guide
