If you’re a real estate agent wondering how to advertise your real estate business online, you’re not alone. In 2025, buyers and sellers are looking online first—and that means your digital strategy needs to be sharp, clear, and conversion-focused. Whether you’re a new agent or an experienced broker, the right online tactics can bring you more qualified leads, boost your visibility, and grow your business.
Advertise Real Estate Business with Google Ads & More: A Realtor’s Online Strategy
Digital marketing gives you tools to reach more people, build trust, and turn clicks into clients. Here’s how to advertise your real estate business online using tactics that work:
1. Use Google Ads for Realtors
Google Ads puts your business at the top of search results when people are actively searching for help—like “buy a house in [your city]” or “top real estate agents near me.”
- Choose the right keywords, like Google Ads for Realtors and real estate PPC management
- Target your ideal location
- Write clear, helpful ad copy with a strong call to action
“Google Ads is one of the fastest ways to get in front of people who are ready to act,” says Felix Shaye, Google Certified Expert and Partner at AdJet Marketing.
2. Run Real Estate Facebook Ads
Facebook and Instagram are great platforms to advertise real estate listings, open houses, and client testimonials.
- Use eye-catching visuals of properties
- Target based on location, life stage, or behavior (like moving soon)
- Add a simple message with one goal—like “Book a Showing”
3. Optimize Your Website with Real Estate SEO
Search engine optimization helps people find you on Google without paid ads.
- Add keywords like real estate SEO expert and advertise real estate business in your page titles and content
- Include your service area on every page
- Create blog posts answering common buyer and seller questions
“If you’re not on page one of Google, your competition probably is,” Felix adds. “Good SEO brings long-term results and builds trust.”
4. Use Online Ads for Agents on YouTube and Display Networks
Video ads are powerful. Show listings, introduce yourself, or explain your services in short clips.
- Keep videos under one minute
- Add subtitles and a clear message
- Use retargeting to follow up with viewers
5. Buy Real Estate Leads Online (the Right Way)
Leads from platforms like Zillow, Realtor.com, or targeted ad campaigns can be helpful—if you follow up fast.
- Choose lead sources with verified intent
- Set alerts so you respond within minutes
- Automate follow-ups with email or text sequences
6. Create Local Service Ads
Local Service Ads by Google show your real estate business at the top with a “Google Guaranteed” badge.
- Set up your business profile
- Collect reviews and stay active
- Only pay for real leads
7. Hire a Digital Marketer for Real Estate
If you’re busy closing deals, working with experts can give you a major edge.
- Look for someone who knows real estate marketing services
- Ask for examples of campaigns that worked
- Measure ROI on every dollar spent
8. Run Email Campaigns That Nurture Leads
Email keeps you top-of-mind with both buyers and sellers.
- Send monthly updates with tips and new listings
- Use simple, helpful subject lines
- Add one clear call to action per email
9. Post Helpful Content on Social Media
Social media isn’t just for fun—it builds trust when you post smart.
- Share local market updates, home tips, and success stories
- Use hashtags like #NewListing, #RealEstateTips
- Engage by answering questions and starting conversations
10. Track Results and Improve
What works for one agent may not work for another. Always measure.
- Track clicks, form submissions, and phone calls
- Test new ad messages or images
- Refocus budget toward what’s converting
“Real estate digital marketing is about results, not likes,” says Felix. “With the right strategy, you can get clients for your real estate business online—consistently.”
Ready to grow your real estate business?
AdJet Marketing specializes in digital marketing for realtors. Whether you need real estate Facebook ads, Google Ads management, or help with SEO, we’ve got your back. Let’s create a custom plan to advertise your real estate business online—and get you more clients.
Contact AdJet Marketing today to get started.
More Resources:
https://www.hubspot.com/products/crm/real-estate
https://www.searchenginejournal.com/real-estate-content-guide
