Pay Per Click(PPC) Marketing

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Pay Per Click Ads; A Right Choice For Your Brand

In the 21st century, every transaction, business, and communication is conducted through smart devices. Social media plays a significant role in every individual’s life, and it became one of the primary means or sources of income for millions during the Covid-19 pandemic. In an era of this cyber world, the digital marketing tide is high due to the competition between the several online business platforms we see on the internet. 

 

More than hoardings and posters, digital marketing and its components have become a significant part of the business world, as advertising through the internet is the most effective nowadays. More than 30 percent of advertising today is done through different digital marketing methods, as it rules the world of advertising as well as the economy in every manner. 

 

Thus, increased competition and diverse digital marketing methods can lead to poor quality advertising as it would create confusion amongst individuals as to what to choose and what is the best strategy for the growth of their business. Reports have shown that 45 percent of organisations do not have a proper strategy for digital marketing. Thus, it is necessary to have a proper strategy and, at the same time, an accurate medium of digital marketing to boost the sales of your business online.

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Conundrum between SEO and PPC

Search Engine Optimisation is indeed an efficient way to bring in organic traffic to your business, but it is not a strategy that can be used when your market goals have to be met in a short span of time. This is because, through an SEO campaign it would take a minimum of 4 to 6 months to see accurate results in the form of organic traffic. 

At the same time, in the past few years, the Pay Per Click strategy of marketing has helped numerous businesses acquire their target marketing goals. This is because in this strategy, the business or the user is completely in control of the marketing scheme. It is cost effective and once an ad campaign is launched, positive results of the same are procured within a short duration of time. 

But the combination of both PPC and SEO can aid your business in depth in regards to understanding the market structure  and help your business in attracting the targeted audience in a short period.

 

What is Pay Per Click ad?

The name itself gives a slight idea about this method of digital marketing. Pay Per Click is a search model that can procure instant results in terms of brand awareness and brand promotion. Thus the advertiser only pays after receiving the requisite number of views from the targeted audience based on the number of times a user clicks on a website

 

Pay Per Click is not just a random digital marketing method but a trendsetter or movement that has helped various business sectors grow. The strategic placement of ads on the numerous online marketing platforms makes the business eye-catching to the requisite or aptly targeted market.

 

The AdJet Marketing team has ample expertise in the industry, especially in the field of PPC; with our expertise and help, your business can be a market leader.

Know the different type of PPC

There are various types of Pay Per Click ads in the digital marketing world. Implementing these PPC ads in your advertising strategy can help to boost your business in the digital world. Look into the given types of PPC to decide which one best suits your requirements and can help your business grow:

Google shopping ads

These ads appear in the top results of Google ads in a carousel format. These ads provide concise information about the specific product and its price on the main page with other required information such as star ratings, price drop percentage or cut-off, etc. It also shows the same product from different company websites so that a proper analysis can be done without the cumbersome process of opening different websites. This method attracts the targeted customers to the website with a quick click on your product ad that appears on the main google page as per the search request.

Gmail sponsored ads

Notice regular emails with ad tags on the side of them? These are Gmail-sponsored promotion ads. These ads move directly into a person’s Gmail inbox as per the keywords used or the websites the individual has recently visited. Thus this is one of the best ways to promote your brand and connect with the consumer as it can lead to accelerated growth of the business.

In-stream ad

Another highly efficient and attractive way of advertising is instream ads. These ads appear between Youtube videos and contain links that would take the viewer to the respective website. At times these ads might be skippable. Therefore, an ad must be attractive and worth watching for the audience because 63% of the individuals watch Youtube. Getting several such viewers would benefit a business in great numbers.

Remarketing ads

Remarketing ads are the best solution to bring customers back to your business website. When a customer visits your website and does not revert for any reason, ads can act as a reminder and automatically appear on the social media websites of the targeted customers. We at AdJet Marketing can provide you with this solution while ensuring the optimum quality.

Local service ads

If you have a business offering local services such as plumbing, carpentry, or any other such business, these ads are apt and the best for its growth. Local service ads are an option for a few utility service businesses and would be shown on Google as per the search requests. It would have the zip code location, thus giving your local business many local leads.

Amazon PPC ads

Amazon is one of the world's biggest trade markets where various products are sold. Amazon PPC services are available for sellers who use that particular platform; Amazon PPC also has other facilities such as ads about booster sales and keyword bid sales where the highest bidder gets chosen for placement in the Amazon ads.

Functioning of PPC marketing

The backbone of Pay Per Click ads are relevant keywords or phrases. Pay Per Click ads work based on the keywords frequently used by consumers. Thus to earn a prominent spot for your ad, you have to use a keyword that is relevant to the services you offer and is looked up by your target audience most frequently.

 

To get the customers to visit your business, you should incorporate the keywords wisely and be the highest bidder in the market. But the highest bidder is not evaluated with the amount of money you can pay.  Google PPC is an automated auction where the search engines analyse your relevance and the quality score points.

 

To get the best position for your ad, your business must have a good quality score which is determined by your target audience, keywords naturally incorporated in the content, high click through rates etc. It is at times a tedious task to analyse this whole process, but do not worry AdJet Marketing can help. We can perform audits, check your requirements to attain a quality score and help you launch your PPC ads.

How does PPC work as a booster for your brand?

PPC or Pay Per Click advertising is a dominant and powerful marketing tool recommended for every business. Pay Per Click marketing has its own merits that make it a standout marketing procedure from other methods. It is essential to know the qualities or these merits of PPC before making a top-notch ad.

Quick entry

Pay Per Click ensures a fast entry of your position into the main field of competition, even if your business is new to the PPC method of advertising. Instead of other social media and digital marketing methods, where SEO optimization is a cumbersome process with too many steps and gradual movement to advertising, mainstream PPC allows you to advertise efficiently in a short span of time. Thus irrespective of whether the business is old or renowned, we are here to help you take the same to greater heights quickly.

Proper brand visibility

Through our PPC advertising method, your brand visibility will be at its optimum level. At AdJet Marketing, our skilled and dedicated PPC specialist uses the required tools, thus making your ad appear in the targeted places on the internet. Using PPC, customers at times understand your marketing strategies which make your product or brand way more impressive and attractive to prospective customers.

Specific targets

The target audience is a significant factor in the advertising field. If a particular product is designed for a group of individuals, then the advertisements made for the same must be appealing to those target audiences in every creative manner. Pay Per Click ads ensure that your business reaches its targeted audiences by evaluating their search history and purchases online. PPC ads also allow your business to indirectly connect with specific groups as per the product based on age, gender, and demographics.

Total control

Observing the other attributes of Pay Per Click ads, we can see that ad creation through PPC is a method that is in the control of the client or the customer. From choosing the keywords, target audience, placement of the ad, and deciding on the cost to be put forth, everything revolves around the customer. If a person is well versed in the technical side of functionality, the same can also be modified according to the customer's wishes and goals about his business.

Speedy results

PPC is unique in a way because of its speedy results. After completion of the process with proper strategic planning and placing of the ad on internet platforms, you can see the outcomes overnight or in a brief span. Even though the initial 3 to 4 months are considered to be a part of the testing period, the results most of the time are positive, leading to the growth of your business venture.

One-time campaign promotions

PPC ads are also a cost-effective option compared to other digital marketing advertising methods. When other methods can be costly, PPC can give you one-time campaign promotion for a short time with a small budget.

Compatible with other marketing channels

Today there are various online platforms, from Instagram to Youtube and many more, and all these platforms use paid search advertising services. Therefore using the Pay Per Click advertising method, you can expand your advertising and reach a larger targeted audience across the globe which can help in the growth of your business.

Accurate tracking

In certain digital media marketing processes, it is tough to guess or understand the viewership and growth that has arisen due to a particular advertisement. But say no more as PPC helps you to understand and track data and analyse the same as Google Analytics offers an automated tracking and reporting system which works along with Pay Per Click ads; thus, you can evaluate your performance with your creative ads.

Total customisation

At AdJet Marketing, PPC customization is an option available for clients. Digital marketing with different advertising methods leads to vast competition. But PPC's option of customization will help you stand out from other competitors. Access to an immense amount of data such as keywords, specific audiences, and other platforms allows for the optimization of your ad.

A brief about Search Engine Marketing (SEM)

Search Engine Marketing is a part of a digital marketing strategy that has been highly used in the past few years to increase brand visibility for various businesses. The algorithms are used in SEM in such a way that it optimises and provides relevant answers to customers’ search according to the person’s preferences and locations. One of the best Search Engine Marketing methods is the Pay Per Click strategy which works on the foundation of keywords usage by an individual on every social media platform and Google.

 

How can AdJet Marketing be your one stop solution

To procure the best ad through the digital marketing method of PPC requires a lot of detailing and a systematic strategy with maximum accuracy. The team at AdJet Marketing, with a good amount of experience and high-quality professionalism, can give you the hallmark ad for setting your business at high standards.

These are certain points that help AdJet Marketing stand out from other digital marketing and advertising service providers and thus can be the solution for your conundrum of choosing between the best companies for putting out a hallmark ad for your product, goods, or services.

Proper expert guidance

We at AdJet Marketing have professionally qualified experts for digital marketing and advertising with ample industry experience who can guide and help you vastly with Google PPC ads. We can help you put together a strategy for attracting your target audience.

A quality strategy that gives the best results

The PPC method of advertising is essential for proper strategic skills. Planning the ad structure, placing it, and implementing it along with Search Engine Optimization requires a proper strategy that has to be implemented in a systematic manner. AdJet Marketing is considered to be a pro at strategic planning and execution, curating quality PPC ads that are extremely beneficial for business development.

Customer-focused PPC

Customer satisfaction is our primary goal. AdJet Marketing focuses on a ‘customer is king’ approach. That is, we try to grasp and understand the client's idea, listen to their inputs and understanding of digital marketing and give out quality products according to their needs to ensure ultimate satisfaction

Dedicated specialist

AdJet Marketing defines its quality with only the best crew. We have dedicated specialists at every level of the process of making an ad with ample industry experience and quality standards to meet your goals of posting the perfect ad for your valuable business.

Detailed reporting

The quality mentioned must be executed with ample proof. We have a professional system of detailed and systematic reporting at every step of the way to make sure you post a great ad on the internet.

Multi-location PPC

If your business is based in multiple locations and for a diverse base of audience, do not worry. We are here to serve you as our PPC management firms can target a wider demographic with your ad.

Comprehensive PPC audit

The PPC management team at AdJet Marketing ensures that your target or goals are accurately met. Highly skilled auditors check the whole process and strategy of PPC advertising in-depth and also evaluate the performance indicators, remarketing techniques, and account structure.

Pay Per Click is always a better investment for your business

  • Different studies and reports have shown how PPC has facilitated many people in the growth of their business. Pay Per Click ads have increased the traffic of a website as it has been observed over the past years that customers approach or directly enter a website by clicking these Pay Per Click ads. 

 

  • Around 70 percent of the business sector is investing in Pay Per Click ads because in this fast-paced world where everything from morning coffee to buying a luxury apartment can be done within minutes, the business market must approach and grasp the targeted audience quickly. 

 

  • As the online shoppers worldwide increase minute by minute, it simultaneously increases competition. Do not wait for a perfect moment as every fleeting moment is crucial in the digital world. AdJet Marketing can help you with the best PPC marketing strategy; if you choose to avail our services, you can rest assured that your investment is in the right hands.