With the invention of social media email marketing for medical spas continues to be the #1 return on marketing $’s spent. Email offers even deeper insights to allow you to segregate services and offerings. This is an incredible way keep clients already familiar with your medical spa engaged with any and all of your offerings.
Email marketing is just one type of direct marketing. It’s an amazing way to communicate with clients about new products, specials, discounts and any other information you care to offer.
Email marketing first starts with a way for existing and potential clients to sign up on your website. Next, subscribers are sent important content that keeps them informed of your offerings and brand. Cesar for product launches, newsletters, invitations, and promotions.
Is Email Marketing Outdated?
I have three words for you. Own your connection. What I mean by that is that you never need to worry about algorithm changes or additional costs to deliver your message to your audience. According to HubSpot, four out of five digital marketers would rather give up social media than email marketing. It may be old school but it obviously works. Remember that all of the people on your med spa email marketing list are already familiar with your brand.